Estuate - Marketing Manager - IT Products/Services

Position: Marketing Manager (4+Years)

Work Location: Bangalore

Education: MBA or relevant functional experience

Primary Skills:

- Should have exposure on Software & Product Services

- Individual Contributor

- Excellent Communication Skills

Job Description:

Strategic Marketing Initiatives:

- Designing complete Strategic Marketing plan for Estuate's Product Portfolio - drafting Annual Marketing Plan, Media purchases, assigning revenue targets and KPIs. Managing team of marketing executives, content developer, support executive, creative designer and web developers.

Brand management:

- Brand Promotion through Web/Digital and Social Media by means of innovative viral Campaigns.

Market Research:

- User Acquisition Pattern Analysis, Target Audience Mapping, Website and Ad Tracking, and data analysis to optimize marketing efforts. Delivering thorough Market Research Reports to help in strategic decision-making.

Media Management/ Marketing Collateral Development:

- Media House and Agency Relationship Management to craft creative Email Campaigns, Press Release, Brochures, Micro Sites, Ads, Product Datasheet, Presentations, User Manuals And Blog/Social Media Posts. Web content management to enhance organic and relevant website traffic.

Influencer Outreach:

- Regular interaction with online influencers and tech bloggers for Media Pitch and PR. (Geographies - USA, Canada, Australia, Germany and France)

Digital / Social Media Marketing & Campaign Management:

- Running multiple ad campaigns via email marketing, newsletter, display, search ads, tweets, sms, posts, blogs, videos, sponsored stories and reviews

If you're interested send you updated resume with below details:

Current CTC:
Expected CTC:
Notce Period:
Current Location:
Alternate No:

Abhilash
Human Resource