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Senior HR Execuitve at e.Soft Technologies Pvt. Ltd
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e.Soft Technologies - Digital Marketing Role (1-2 yrs)
Job Description :
- The candidate must be flexible and able to multitask across a variety of job duties.
- PPC: Manage monthly budget utilization, advertiser goals (CTR, CPC, CPL & COS). Google ads, Bing ads & Adroll remarketing.
- Oversee and manage the assigned team of SEO & SMO analyst and Content Writer and drive campaign traffic and revenues
- Measure, report and optimize performance of all online marketing campaigns, and assess against KPIs set.
- SEO: implement SEO strategies (on page & off page) and best practices to increase organic traffic, clicks and impressions.
- Ability to provide mom/yoy revenue projection to clients
- Ensure the team meets its annual objectives.
- Publish Weekly / Monthly Reporting on SLAs / KPIs achieved.
- Look for areas of opportunity / gaps in process to improve efficiency.
- Work overtime when needed to meet critical deadlines.
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