Esme Consumer - Brand Manager

- Define and execute innovation pipeline for the brand - Both online and Offline.

- Work on various aspects of Brand Communication like content design & execution (influencers, websites), creative adaptation (from campaign KV to other platforms)

- Assists in preparing and executing Brand advertising concept, packaging, and promotion.

- Work with activation and creative agencies on aspects like artwork, adaptations, outlet activations etc.

- Plans campaign deliverables so as to deliver the required value proposition, as derived from the above brand identity across Social Media Platforms.

- Coordinates with R&D for product conceptualization, positioning, new product development etc. and approve the final samples for production.

- Keeps track of all brand related expenditures vis- vis budgets.

- Coordinates with other departments like Sales, R&D, Finance & Sourcing for product & brand related requirements.

- Implement & tracks digital imagery of the brand for new launches as well as the existing range.

- Driving execution in year as per agreed Brand Activation Calendar

Knowledge, Skills & Competencies

- Category/Product Management

- Understanding of Marketing Communication Development and Assessment

- Strong ownership acumen

- Consumer centricity

- Trade & Ecom Understanding

- Excellent Communication Skills