Escorts - Area Business Manager

Rajasthan/Uttar Pradesh/Andhra Pradesh/Madhya Pradesh/Gujarat/Orissa/Maharashtra

We have an urgent Requirement of Area Business Manager for PAN India (Rajasthan/Uttar Pradesh/ Andhra Pradesh/ Madhya Pradesh/ Maharashtra/ Orissa/Gujarat) Please find below the details:

Job Title: Area Business Manager

Reporting To: Regional Business Manager

Function - Department: Sales & Marketing - Sales

Key Responsibilities:

Target Setting :

- Monthly, Quarterly & Annual targets i.e. Wholesale, Delivery, Retail Sales, Collection & SOM.

- Forecasting & planning through proper market knowledge i.e. Crops, Soils, Weather Conditions, Dealer's Capability, Knowledge of Competition, Last year's trend reading, etc.

- Ensure the Annual Targets through close monitoring / involvement on Daily basis.

- To create new avenues for Business Growth.

Branding & Networking :

- Area coverage through Dealer recruitment / replacement.

- Planning & execution of BTL activities like Competitive Demos, Product Launches & Sales Promotion.

- Dealer Infrastructure enhancement.

- Ensure adherence to Sales processes, policies & Marketing tools at all Networks (Dealerships etc.)

Fund Management & Commercials :

- Ensure rotation of Dealer's Fund through Monitoring.

- Distributor's / Depot's Operations.

- Monitoring the reduction of Trade Cycle.

- Build relationship with local Bankers and Liasoning with the Banks for Retail Finance, as per Bank norms.

Training :

- Ensuring skill development of Dealer manpower and provide required learning's by identifying their areas of improvement through timely Reviews.

Team Management :

- Promoting positive vibrancy between the Dealers manpower and motivate them.

Business Intelligence (Marketing & Product) :

- Product placement as per customer requirement (Model Mix.)

- Competition knowledge and Counter action.

- Product Awareness (Tractors & Applications)

- Customer Understanding

Critical Success Factors :

- Effective Communication.

- Timely execution of planned goals / targets.

Key challenges:

- Managing people with different level of intelligence.

- Feedback mechanism & counseling of Dealers whenever required.

- Identifying gaps through review of business performance & taking corrective measures immediately.

- Adherence to all processes / policies.

- Team Orientation.