Escalent - Associate Manager/Manager - Quantitative Research

Associate Manager/Manager - Quantitative Research'

KEY SKILLS:

- Questionnaire Designing

- Proposal Writing

- End to end Research and Execution

- Usage and Attitude

- Brand tracking

- Product/Concept Test

- Conjoint

- Max. Diff.

- SPSS or other tool exposure.

RESPONSIBILITIES:

Project delivery:

- Design research studies using a variety of primary research methodologies and analytical techniques

- Lead / participate in telephonic or in-person hypothesis gathering sessions, and moderate client discussions

- Deliver projects and execute task such as analytical planning, survey analysis, expert interview moderation, generation of insights from research data, etc.

- Prepare realistic work plans, and lead a team to conduct research as per standard industry protocols

- Prepare client deliverables (Power Point reports, research instruments, etc.) for quality and consistency with the original scope/ research objectives

- Develop PowerPoint presentation to assure effective storytelling, and present insights to clients

CANDIDATE PROFILE:

- 7-12 years of experience in delivering strategic insights engagements across industries involving quantitative research techniques

- Solid experience in leading project-based engagements and delivering findings to senior client stakeholders

- High proficiency in designing and leading engagements for segmentation studies, brand tracking exercises, concept evaluation studies, choice-based task studies, purchase process research, satisfaction, pricing research and any other usage and attitude studies

- Expertise in leading analytical planning for an engagement, developing research instruments, designing survey samples, managing vendors, delivering insights and presenting recommendations to the clients

- Exposure in managing fieldwork using multiple data collection methodologies - Online, F2F, CAPI, Intercept surveys, mystery shopping etc.

- Expertise in using advanced analytical techniques such as Conjoint Analysis, Max- Diff Analysis, Segmentation, Regression, Modelling etc.

- Hands-on experience in using multiple statistical tools such as SPSS, Advanced Excel, other tabulation, and analysis tools

- Exposure of managing profitability of accounts, and driving revenue growth through

- Account Farming and Business Development support

- Hands-on approach and must work as an Individual Contributor as and when required.