Eruvaka Technologies - Marketing Role

OBJECTIVE:

- Develop and implement marketing plans and customer centric activities to promote Eruvaka in the aqua industry in India

- Define marketing communication plan and branding objectives for Eruvaka products and services range to ensure consistent and unified message to customers

- Perform marketing communication activities with innovative concepts or approaches

- To create brand and product awareness through events(seminars/conference)-Internal and External

- Create customer centric organization in close collaboration with market facing team

- MIS - Market Information System development

CHARACTERISTIC - DIMENSIONS OF THE JOB:

- Reporting: Eruvaka Chief Operating Officer / Nutreco Marketing Director (ad interim)

- Internal - Coordinate and work in parallel with Eruvaka sales and technical team.

- External: Managing service providers or agencies of various sectors in relation to the management of marketing mix.

- Working with synergy - Nutreco India

Role and Responsibilities - aligned with Marketecture matrix

Public Relations: 

- Main point of contact for local media relations for coverage, public relations and local news promotions

Digital Marketing: 

- To cover: website, social media channels

- Establish brand identity of Eruvaka through digital channels

Branding and Communication: 

- Create POS materials to be use for India market, includes brochures, flyers, printed materials, gimmicks, gifts, merchandise, etc

- Main point of contact for all marketing activities in India

- Support the promotion and marketing materials and new localized materials - if needed

Campaign and Events:

- Support for external or internal event organizing located in India

Leadership Competency:

- Influence without authority

- Creating Collaborative relationships

- Action Oriented

- Drive for results

- Learning on the fly

Qualification:

- Postgraduate in Marketing/Agri-Business Management (ABM)/ Rural Marketing (RM)

- Competence within project management and change management an advantage

- Ability to create content and has lots of creative ideas

- Hands-on, result orientated and excellent communication skills

- Innovative, capable, caring and collaborative behaviors

- Fluent in English, preferably with additional language skills

- Multi-cultural sensitivity

Experience/Candidate Profile:

- Experience of 3-5 years in similar Marketing roles

- Industry preference: Pharma/FMCG/Consumer durables

- A good communicator who enjoys building relationships

- A team player who can work collaboratively across teams at all levels of the organization in a professional manner

- Able to take proactive initiative and work autonomously

- Flexible approach and adaptable to change

- Able to react quickly when situations require a prompt response

- Highly motivated and passionate