Eris Lifesciences - Group Product Manager - Cardio Diabetic/Neuro/Ortho/Gastro Therapy

- Develop and execute brand roadmap to maximize business value through internal and external stakeholders

- Lead the design, development and execution of product launch related activities like campaigns, social media outreach, etc.

- Analyze market research reports of product performance and competitor data to suggest plans for prioritization, pricing, change in branding strategies and product segmentation

- Act as brand champion to create enthusiasm and focus internally and with external customers and agencies

- Regularly evaluate the progress of brand against preset objectives in terms of market share, prescription share, reach and penetration

- Undertake feasibility analysis through market research and analyzing data for new opportunities within existing product portfolio as well as new areas

- Study the product performance, monitor RoI on brand strategies and forecast sales and market share

- Ensure the implementation of promotional and marketing activities are in line with the organizational policies and associated regulatory norms

- Manage the processes for collection of feedback on products from internal and external stakeholders and ensure that the feedback is translated into marketing requirements and incorporated with product development

- Coordinate with the manufacturing and marketing teams to ensure a forward looking product integration strategy and to avoid duplicate development efforts

- Build and maintain relationships with Key Opinion Leaders (KOL) to promote company products and build the company brand for better brand awareness, industry connect and facilitating sales growth