Epsilon - Senior Consultant - Email Strategist

JOB DESCRIPTION

We are looking for a Senior Consultant, Digital Strategy to join our Agency team, working on a range of exciting consumer and business marketing initiatives for leading global brands in the online services space. The primary focus of this role will center on email strategy, implementation and execution including testing, measuring and recommendation to improve overall program implementation. This individual will have a broad understanding of the digital marketing ecosystem across owned, earned and paid media, but MUST be able to go deep on email with a solid understanding of industry trends, best practices, performance metrics, delivery platforms, automation methods, and campaign tactics that can best address common marketing challenges.

- Specifically, this person will work to create, develop and optimize digital marketing programs across email, mobile, social and web- helping clients think holistically about how data, analytics, and various marketing levers can best interact across stages of a customer journey.

- Will help to devise and build new campaigns from the ground up, drawing on your expertise in email marketing, mobile marketing, web marketing, and integrated communication planning.

- Help clients optimize, automate, and scale their programs.

- Work in a highly collaborative, fast-paced setting, working with a talented group of digital marketing strategists, brand planners, analysts, statisticians, creative, developers, project managers and relationship leads representing some of the brightest minds in our industry.

RESPONSIBILITIES

- Strategic consultation: Be seen as a trusted strategic advisor to internal teams and clients alike by providing marketing insights, building business cases, and drawing upon the full scope of Epsilon marketing services, strategic and analytic consulting expertise, data and technology to solve clients- core business challenges. Facilitate client's product visions by researching, conceiving, wireframing, sketching, prototyping, and mocking-up user experiences for digital products

- LCM, Content & Contact strategies and program planning: Develop email programs that can leverage multichannel marketing contact strategies, lifecycle marketing plans, and detailed tactical plans guiding campaign execution, including messaging frameworks, contact cadence, segmentation and targeting, behavioral triggers and other executional guidance.

- Digital marketing strategy and tactical guidance: Work with clients to develop, measure and optimize the performance of customer marketing programs across email, mobile apps, websites, social media, and other digital marketing channels.

- Customer and market insights: Use internal and external data, industry insights, 1st and 3rd party research and a variety of quantitative tools at your disposal to become intimate with and advocate for our client's end-customer.

- Test planning and optimization: Put marketing programs on clear paths to improvement by creating effective experimentation plans and learning agendas.

- Thought leadership and innovation: Help clients and internal teams understand emerging digital marketing trends, apply best practices and pursue innovations in digital marketing.

- Performance analysis: Define campaign performance metrics and measurement plans. Manipulate, analyze and visualize data to reveal trends in marketing program performance and customer behavior, and identify key opportunities based on analysis.

- Business development: Support account growth and new business development.

- Client interface: A large part of this role will involve presenting and selling ideas to our client in partnership with the account management team. High-quality presentation and idea articulation skills are a must.

REQUIREMENTS

- 4+ years of experience in a digital and/or customer relationship marketing strategy role, preferably with a digital marketing agency, email service provider, mobile marketing agency, or online services space.

- Strong knowledge of and experience with enterprise-class email marketing and/or mobile marketing program strategy, execution best practices, technologies, vendor ecosystems, and industry trends.

- Understanding of customer relationship marketing concepts, strategic frameworks, key metrics, and tactical approaches to driving customer acquisition and retention.

- Knowledge of, or experience with, A/B test planning and analysis.

- Knowledge of customer segmentation and modeling approaches a plus.

- Ability to extract actionable insights from large datasets, create impactful visualizations, and tell compelling stories through data.

- Excellent verbal and written communication skills, including the ability to produce high-quality decks and present with confidence to senior marketing leaders.

- Ability to manage multiple high-priority projects in a fast-paced setting.

- High intellectual curiosity, drive, and proactivity

NICE-TO-HAVES:

- Advanced Degree preferred; Bachelors Required