Epsilon is seeking a Lead Data Analyst of Digital Analytics to join our growing Digital Strategy &amp; Analytics team. Using various tools and through hands-on consumer and campaign data analysis, this role will help define, measure and optimize ongoing marketing campaign performance, tagging strategy development and manage web analytics implementations. The analysis will help our marketing teams learn how to develop better-performing campaigns in future, and will help our clients understand whether their marketing investments have been successful. The Digital Analytics team generates insights from a variety of digital marketing initiatives, including websites (desktop &amp; mobile), social media, mobile apps, email, customer relationship management databases, coupons, ecommerce platforms and sweepstakes to name a few. The Digital Analytics team works across virtually all Epsilon digital clients and will provide the Lead of Digital Analytics with exposure to these varying experiences as well as skill based training. The particular areas of analytic focus will be website analytics, email, and database - though other channels will come into play across accounts. In addition to working on high visibility accounts and across many digital channels, the Lead of Digital Analytics will also work cross-functionally with our internal sales, account management, creative, strategy, tech, database, and project management teams. Our ideal candidate is analytical, experienced in website analytics and tagging, digital marketing, has excellent communication skills, and is adaptable, friendly and honest. Responsibilities : - Serve as a team expert in digital analytics spanning Web, Mobile, Social, Email and Media. - Provide digital analytics guidance for all assigned accounts. This guidance consists of identifying, planning, and executing analysis opportunities. - Co-ordinate with internal technology teams and 3rd party vendors to build the best possible measurement solutions to help evaluate performance. - Developing measurement plans that contain benchmarks and goals for each upcoming campaign. - Creating and presenting customized marketing performance wrap up reports. These reports will outline the key successes, areas of improvement, and strategic recommendations to be implemented moving forward for our clients. - Accessing and analyzing digital marketing data from a variety of analytic tools (Database, Email, Website, etc.) in order to create these customized reports and dashboards. In some cases this data will be delivered to you. - Analytic Tools/ Data Sources of focus for this client will include, Websites analytics (Adobe Analytics &amp; Google Analytics), Dashboard (Tableau) and Email. - Other analysis areas will include, Banner Ads, Video, Print, Mobile, Search, Rx, and possibly some Social media pages. - The Lead swill be responsible for not only pulling reports and data analysis but also focusing on crafting the marketing results presentations and making recommendations. - Analyzing digital marketing performance based on customer and product segmentation and developing segmentation approaches for customers and prospects. - Recommending contact optimization strategies to maximize revenue and profit. It is important to be able to connect performance to business impact. - Advising on, building and maintaining complete documentation for all projects. - Working on multiple projects at a time. Anticipating project risk and constraints and proactively work on solutions to address the risk/constraints. - Providing ad hoc reporting. - Managing and working on web analytics audits and measurement frameworks to ensure all KPI's are tracking appropriately and that these KPI's ladder back to business objectives. - Identifying potential data quality issues, responsible for quality assurance testing and guidance for correction of any issues observed. Will work with the analyst closely in this capacity. Requirements : - 7-9 years of relevant professional experience conducting digital analytics or working in another analytical field with a demonstrated passion for digital and experience being a key point of contact for a client relationship. - Deep experience with Adobe Analytics solution design, implementation rollout and QA- ing is required. Google analytics and QA- ing GA events &amp; tracking is preferred. - Advanced level user in Excel: pivot tables, charts, v-lookups, and dashboard creation. - Advanced Microsoft PowerPoint skills and experience developing client presentations. - Exposure to the broader Adobe marketing clouds. - Bachelor's degree required, preferably in a quantitative field such as economics, statistics, mathematics, marketing or psychology. - A master's degree in business administration, statistics, or any other related field is preferred but not required. - Experience with Email and Database analytics is strongly preferred. - Ability to organize and mine large sets of data for insights. - Ability to find key insights across disparate sets of data to help positively impact the business. - Demonstrates an ability to think outside the box and take initiative upon themselves in order to solve problems as they arise.

Bangalore

Epsilon - Lead Data Analyst - Digital Analytics 

Epsilon - Lead Data Analyst - Digital Analytics  ,Job Description for Epsilon - Lead Data Analyst - Digital Analytics  in Epsilon in  Bangalore for (6-9) years of experience. Apply Now!

Job Description for Epsilon - Lead Data Analyst - Digital Analytics  in Epsilon in  Bangalore for (6-9) years of experience. Apply Now!