ePharma - Digital Marketing Role

Job Responsibilities :

1) Formulation and execution of strategies to build a lasting digital connection with online/offline community and stakeholders

2) Planning and monitoring brand presence on social media and other growth channels

3) Creation, curation and publishing of daily content (social networking accounts such as Facebook, Instagram and Twitter) that aligns with our brand vision, builds meaningful community connections and interactions, and encourages authentic engagement

4) Fostering generation and curation of user-generated content

5) Measuring performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

6) Should be able to increase traffic to Website using Keywords

7) Acquiring insight in online marketing trends and keep strategies up-to-date

8) Develop and manage digital marketing campaigns and generate leads for retail and well as online channel.

9) Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion

10) Continually work on the Search Engine Optimization of the website

11) Work on Post videos, podcasts and audio content to online sites

12) Create online banner adverts and oversee pay per click (PPC) ad management

13) Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing