ePayLater - Digital Marketing Role

Job Description :

- Develop and manage digital marketing campaigns

- Oversee a social media strategy

- Manage and maintain the organization's website(s)

- Write and optimize content for the website and social networking accounts such as Facebook and Twitter

- Track and analyze website traffic flow and provide regular internal reports

- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion

- Continually work on the Search Engine Optimization of the website(s)

- Fix any errors or bugs in online content

- Edit and post videos, podcasts and audio content to online sites

- Create online banner adverts and oversee pay per click (PPC) ad management

- Write copy for email marketing campaigns

- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing

- Work on printed material to supplement online products

Key skills

Editing and writing skills: You need to devise and edit content for various digital platforms. Writing blog posts may well be an integral part of the job

Speaking skills: These will mainly be deployed internally. You will need to be able to explain coherently to others, who may not be familiar with the medium, how digital technologies work and what their marketing application is

Web development skills: A digital marketing executive is not a software developer, but you will need sound knowledge of HTML/JavaScript, strong knowledge of search engine optimization and advanced Word and Powerpoint skills

- Project management skills: Digital marketing executives also need to be good at handling time-sensitive projects and working to deadlines

About ePayLater -

Founded in December 2015 and based in Mumbai, India, ePaylater is a payment solution that enables, "Buy Now, Pay Later" product for frequent online purchasers with a credit term of 14 days.

Why Work With Us -

- With ever-increasing usage and popularity of payment products, we are one of the fastest growing organization in the Online Payment Industry

- We represent a team that comprises of some of the best brains in the industry and are joined together by a culture of team spirit and collaboration.

- Industry: Internet, Banking & Financial Services