Entropik Technologies - Brand & Communications Manager

ABOUT Entropik Technologies:

Entropik is World's Leading Emotion AI Platform helping Brands measure & optimize their customer experience. Its SAAS Platform www.affectlab.io is embedded with proprietary Emotion recognition Technologies like Facial Coding, Eye Tracking & Brainwave mapping. Rated as one of the Top Emotion Recognition players by Gartner and with Multiple Global Patents pending, Entropik is on a scale Journey to bring consumers- emotional intelligence as an offering to Brands.

Intro video: https://www.youtube.com/watch?v=_P8nS6-t16A

Brand & Communications Manager

About the company: http://www.entropiktech.com

WHAT's Affect Lab?

Affect Lab is a one-stop consumer behavior research platform that combines EEG, Facial Expression Analysis & Eye Tracking under one roof. We help brands across FMCG, Media, Automotive, Education, Healthcare, Advertising, Consumer Durable, E-Commerce, Banking & Finance industries to look through the lens of their consumers, understand their subconscious response, decode Cognitive and Behavioural Metrics and get actionable insights in real-time

Product references: www.affectlab.io

Designation: Brand and Communications Manager

Job Location: Bangalore

Experience: 4 years - 7 years

Job Description :

- Be the brand custodian - craft and define brand positioning to support Entropik's vision and growth goals globally

- Develop communications and storyline for GTM of product launches and key initiatives.

- Collaborate with stakeholders from product, content, and creative teams to define and execute brand and communications initiatives.

- Design brand messages for various products and audiences

- Ensure adherence to brand guidelines and maintain consistency across all internal and external communications

- Plan and execute brand campaigns over various channels of market outreach such as events, advertising, webinars, etc.

- Drive and manage communications for existing relationships with PR and analyst community

- Track and measure success of brand campaigns with clearly defined success metrics

What Are We Looking For :

- 4 to 6 years of experience across branding and communications in enterprises with at least 2 years in SaaS space

- Excellent written and verbal communication skills

- Ability to drive interactions with senior leadership both internally and externally for knowledge sharing and arriving at key decisions

- Ability to think strategically and execute with confidence

- A growth mindset with a passion for building things from the ground up

Seniority Level - Mid-Senior level

Industry - Information Technology and Services

Employment Type - Full-time