Hi I am Prasad, dont let my INSEAD MBA fool you Ive been a lifelong entrepreneur and this is my story.   The educational challenge that struck a chord with me was poor employability. Its unacceptable that in a nation of a billion, only 10% of our graduates were employable, just 10%! We started a school- Vishwajyot High School, New Bombay (www.Vishwajyot.com) - close to a decade ago and have some insight into the space. Our employability problem stems from trying to paint every learner with the same brush, without understanding how and what s/he wants to learn.   Poor employability contrasted against rising aspirations and fattening wallets of our vast populous outside of major metros presented us with a major opportunity. As a way to get started on closing this need gap we began with the basics, with preschools and  schools (prevention is better than cure). We hacked our way into the labs of neurobiologists and cognitive scientists to design a superb learning program, which understands each learner and personalizes the instruction to his/her interests and capabilities (most people dont understand this part while applying so dont worry). Read more at www.WunderbarKids.com   Weve been at it for almost two years now and its been one of the most exhilarating yet terrifying periods of our lives. Amrut (my co-founder) and I havent had a day off since he got back from his MBA at Duke, but all the little achievements keep us going. Our ability to personalize learning has enabled us to understand that Samarth (1.5 years), though initially very cranky, loves stories and 6 months later he is happily coming to school learning through stories and relaying them to his grandfather. Raj who was painfully shy went on to compete and win a nationally televised dance reality show. Our 100 learners in the small town of Phaltan (whose commute to a school we cut by 60 km/day) in 6 months are talking, playing and thinking in English! Our model is working! We now have 28 schools/preschools in total and are pushing the pace to set up 5 new locations a month!   Each week when we look at Wunderbar Kids, its a new beast with a new set of problems and opportunities. To tackle these we have radically changed how our business operates. We developed a guerilla-marketing model (so radical that Ill leave the details for later), developed a recruitment model that sees us train people before we hire them (in recruitment too prevention is better than cure). Were rethinking and reinventing almost everything we do and were not done yet.   The plan is to accelerate the pace a few more notches - get bigger, better, faster! Schools are only the start, we will use our centers as beachheads to give us a local presence and tackle the problem of employability through a variety of products and technologies which we are developing. Our sights are set on having 100,000 learners on the books. Yep, challenging is an understatement, and as our Angel Investor & Advisor Srikant Datar (Sr. Associate Dean Harvard Business School) says - we need some equally crazy people to make it happen!   Since our last post we have hired an awesome top management team comprising of CXO's, Brand Managers, and entrepreneurs from leading schools like Duke University (yes, someone left their job in the US to join us), ISB and S P Jain. Over the last year they have been on field, pushing a manic growth rate which would have otherwise been impossible. To find out more about their experience with us you can reach them at Ishashis@WunderbarKids.com or Dharmakirti@WunderbarKids.com.  To achieve great things, we need more awesome people (were little over 150 people at the moment) and thats why we're back. We are looking for an EIR Marketing, to bolster our marketing efforts. You will be working directly with the Director - Sales and Marketing.  We are looking for someone who is strategic in thought and fantastic at execution. Our EIR Marketing must satisfy the following criteria:  - Experience: Worked a minimum of 1-3 years in Brand Management.  - Positioning and Differentiating : Understands brand positioning, and is able to effectively position and differentiate Wunderbar Kids in a cluttered pre-school market.  - Market Research: Must be the expert on our consumers - their decision making process and their varied needs (based on geography, demographics and lifestyle)  - Marketing & Media Planning: Must be able to develop savvy marketing plans & manage the cross functional implementation to drive demand.  - Communications: Understands overall communication process. Must be able to work with external / internal stakeholders to lead complete ATL/ BTL process  - Digital Marketing: Understands online marketing. Must be able to lead online efforts by optimizing SEO, SEM and FB.  In addition to your core role, you are responsible to contribute to the noise at the boardroom during brainstorming sessions, establish processes and systems & ensure the deliverable takes place on-time, on-budget and is simply the best. The role will also be very hands-on, so we are looking for people willing to roll up their sleeves and get their hands dirty.  So be warned, whatever your previous experience may be, youll have more than one hat on and these hats will depend more on the company requirements and your abilities than on your area of specialization! Lets chat about what rocks your boat. Whats not negotiable is having fun!  If you have the hunger to make it big, drive to create a huge impact, the courage to face uncertainty, the willingness to take the risk this would be a perfect place for you.  But instead of just sending us a CV, please also send (to HR@WunderbarKids.com ) us a brief write up on how different kinds (feel free to segment in any way you see fit) of parents in different markets chose a preschool for their child and how you would attract these different kind of parents to Wunderbar Kids.  Prasad Dhumal

Mumbai

Entrepreneur In Residence - Marketing   

Entrepreneur In Residence - Marketing    ,Job Description for Entrepreneur In Residence - Marketing    in Mindseed in  Mumbai for (1-4) years of experience. Apply Now!

Job Description for Entrepreneur In Residence - Marketing    in Mindseed in  Mumbai for (1-4) years of experience. Apply Now!