Entrepreneur In Residence - D2C - FMCG

Entrepreneur In Residence - D2C

As the Brand Entrepreneur, you will be part of the founding team conceptualizing the brand proposition, brand identity, and working with formulation experts to build the product pipeline.

Key Responsibilities :

- Creating Brand positioning and differentiation strategies, generating brand anticipation and planning Brand launch keeping in mind the key insights gained from customer and competitor analysis

- Analyzing and researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits

- Looking at the pricing of products and analyzing the potential profitability

- Executing strategies of expansion for existing products and services

- Supervising, managing and executing the manufacturing and supply chain for the brand life cycle

- Monitoring product distribution and consumer reactions through focus groups and market research

The ideal candidate will have :

1. An MBA from a top tier B School preferred. (Not Mandatory)

2. At least 3-5 years work experience overall, with a minimum 2 years in brand/category management

3. Experience in running multi-functional teams

4. Early experience in strategy consulting or in top tier FMCG companies is preferred

5. Experience in D2C brands is preferred The ideal candidate is ambitious, looking for an entrepreneurial stint, has tremendous ownership, and combines sharp consumer insight with sound business judgment