Enterprise Marketing Role - Online/Internet/IT/Telecom/Auto

ESSENCE OF ROLE- Key Accountabilities

1 Tariff management

- Working with segment teams to customize tariff plans

- Manage Marginal ARPU- both voice and data

- Reduce and control number of plans/offers in the system by using existing offers.

- Monitor profitability at Account Level and run account-specific A&R programs to manage it. Manage and ARPA - Average Revenue per Account

- Review and measure delivery against the signed business cases on a quarterly basis

2 Process management

- Provide Account teams with relevant information - pitch presentations, brochures, commercial information and training across all products

- Lead Management across all media and measurement

- Drive adoption & usage of COMET, SFDC & ESS

- Alignment with Consumer Marketing team regarding (i) product launches in the postpaid business (ii) adapting consumer/IOIP campaigns for the COCP base & (iii) VBS marketing communication initiatives.

ROLE DIMENSIONS

FINANCIAL (Limits/Mandates Etc.)

NON FINANCIAL

1. Manage Acquisitions

2. Tariff management

3. Process Management

TYPICAL OUTPUTS

- Drive Customer First agenda

- Leverage scale benefits and operating efficiencies

- Deliver big bets for driving future growth

- Build the best team, driving the Vodafone Way

PERSONAL SPECIFICATIONS

ESSENTIAL

DESIRED

Qualification

Technical skills

Attributes/ Capabilities

Role related experience

Graduate

A proven track record in meeting revenue targets, preferably in a variety of situations so as to be able to draw upon a breadth of experience when making decisions and analyzing plans

People Management

Experience in working with large teams of mid & senior level professionals.

MBA