A bit about EnKash (www.enkash.com) EnKash is a leading corporate spends management and payments company. EnKash's platform helps businesses manage their payables, receivables, corporate cards & expenses. Businesses can manage & control their spends in a completely DIY environment. EnKash serves both, financial institutions and businesses with an objective to bring operational efficiencies and savings in business payments flow. EnKash is a leader in value creation for businesses, especially SMBs. Over the past four years EnKash has delivered savings to more than 65000 users by digitizing their processes. The best part is EnKash works as a layer on businesses' existing softwares and banking relationships, building state of the art experience and accessibility. This is combined with the ease of access to credit, purpose-based cards, end use monitoring, customisable approval workflows and integrations with leading banks and accounting platforms, is set to ease the journey for our SMBs. The management and founding team at EnKash come with 100+ years of experience in payments banking domain and have been instrumental in bringing many firsts to the ecosystem. EnKash is based out of India with its offices at Mumbai, NCR, Pune and Bengaluru. While being a leader in Indian ecosystem, EnKash often gets compared with global peers like Ramp, Spendesk, Pleo, Payhawk, Soldo, Lithic, Marqeta, bill.com and a combination of their compelling business models. EnKash is a series B funded company with some marquee investors on board. Feathers in the cap: Winner : - India Fintech Awards 2020 by NASSCOM - Best B2B Solution provider of the year, 2020 at Payments & Cards Summit A bit about how you as a Growth & Brand Marketing Lead, can make a difference @ EnKash Here, you get an opportunity to take complete ownership of driving business through digital customer acquisition. You will define and execute omni channel digital acquisition strategies for all EnKash products and solutions. You get to define & build a brand in an exciting new growth category, for an extremely strong product in the B2B market. A rare opportunity to shape the brand from its inception, utilizing both traditional & digital channels. Key to the success in this role will be to effectively drive adoption amongst new customer segments and markets while retaining and expanding the existing customer base through unconventional and out of the box marketing strategies and in co-ordination with cross-functional teams. "Your Goal" - Position and promote our products by means of devising most profitable strategies "Key Business Metric" - Number of customers on-boarded and engaged on the platforms We bet, you will have a great time doing what you love to and that includes: - Define and execute marketing strategies & launch plans with revenue & market share responsibility. Follow and analyze market trends to position the product. - Responsible for leading the pre and post product launch pieces for us. You will focus completely on business growth that requires, both, long term strategies as well as short-term execution. - Develop product marketing priorities partnering with Business Leaders, Marketing Team, Product Team, Channel partners & other internal/external facing teams, including strategies to grow revenue and reach new customers while also upgrading existing users. - Devise ROI-maximizing digital marketing programs to meet product awareness and acquisition objectives - Develop strong benefits-focused messaging with customer insights in partnership with product managers to successfully communicate the value proposition to all customers and prospect segments. - Plan and conduct regional, product and segment-specific research to understand the awareness, usage, positioning resonance, competitive landscape, customer segmentation, and customer satisfaction drivers. - Act as a product, domain and market expert through presentations & demo videos and onboarding videos to customers. You should excel in this role, if you have: - A positive "can-do" attitude, with a desire to extend existing skills and be a problem solver - 6+ years combined product and growth marketing experience delivering highly successful user acquisition and engagement strategies, with a focus on B2B marketing - Bachelor's degree, MBA in related field preferred from Tier1 institute. - Self Starter, highly passionate, solution oriented, creative and quantitative thinker Here's what's in store for you: - A fast-paced, mentally stimulating and fast growth-oriented environment. - No bureaucracy whatsoever, respect for logical and analytical minds. - Witness the venture of entrepreneurship. - Excellent performance bonuses and perks. - Affable and competitive teammates. - Flexible work regime

Gurgaon/Gurugram

EnKash - Lead - Growth & Brand Marketing - IIM/FMS/MDI/XLRI 

EnKash - Lead - Growth & Brand Marketing - IIM/FMS/MDI/XLRI  ,Job Description for EnKash - Lead - Growth & Brand Marketing - IIM/FMS/MDI/XLRI  in EnKash (Nehat Tech Solutions Pvt. Ltd.) in  Gurgaon/Gurugram for (7-12) years of experience. Apply Now!

Job Description for EnKash - Lead - Growth & Brand Marketing - IIM/FMS/MDI/XLRI  in EnKash (Nehat Tech Solutions Pvt. Ltd.) in  Gurgaon/Gurugram for (7-12) years of experience. Apply Now!