Engagement Manager - Digital Industry - IIM/ISB/XLRI/FMS/SP Jain

Responsibilities:

Strategy:

- Advise the client and account teams on new digital marketing opportunities and trends in the industry. Understand the client business and apply appropriate digital marketing frameworks to drive revenue growth/ client acquisition programs.

- Partner with account management teams to develop digital marketing solution strategy spanning across

- Web Analytics, SEM, SEO, Display, Affiliate networks, Social media marketing, site experience optimization

- Ability to create strategic plans, develop business cases and formulate the digital marketing strategies for our clients.

Problem Solving:

- Analyze client business data and define the business problem

- Apply strategic problem solving, data analysis and consultative skills to deliver project outcomes.

- Strategize and formulate implementable road maps for solving client challenges in digital marketing (lead generation/sales/acquisition/branding, etc.) by collaborating with subject matter teams

Program Management:

- End to end project management throughout the project lifecycle - strategy, planning, kickoff, implementation, progress and post mortem

- Own project goals and drive the outcomes/results with the help of the solution teams

- Translate strategic plan to a mid-level and detailed execution plan

- On-time, on-budget and quality delivery of the project

Communication:

- Manage communication with the client, account management and delivery/solution teams on a regular basis to ensure the health of the relationship and project goal progress

- Provides regular updates to internal and external stakeholders

- Provides the client business context to the solution teams and helps drive the solution development to positively impact client goals

Required qualifications:

- MBA from a premier institute (such as IIMs/ISB/ XLRI/FMS/SP Jain)

- At least 6+ years of experience in marketing, strategy or business consulting roles

Desired Skills:

- Ability to think strategically to impact business outcomes and create strategic roadmaps

- Of the total experience, at least 3+ years of experience in strategic marketing or management consulting is preferred

- Exceptional verbal and written communication skills

- Strong project management and communication skills

- Strong analytical skills, numerical skills and a good knowledge of Excel and PowerPoint

- Creative flair and enthusiasm for new ideas and concepts

- Good relationship management skills and a good team player

- Willingness to travel to client locations for business meetings if required