Enchanting Travels - Data & Digital Marketing Manager

Data and Digital Marketing Manager

Where: Bangalore, India

Are you a whiz with numbers? Do you thrive on data-driven marketing? Would you like to lead data analytics and digital marketing in a rapidly growing international travel company? How about joining a multicultural, fast-paced and dynamic team in an environment where global boundaries in the travel industry are challenged, and new ideas and out-of-the-box thinking are welcomed and encouraged? Yes? Then, read on- .

Who are we?

Enchanting Travels is a passionate, vibrant and innovative company that specializes in creating exceptional tailor-made journeys for discerning travelers to 50+ destinations around the world. Founded in 2004, we have made the travel dreams of thousands of guests from around the world come true. We rely on an outstanding team who are acutely invested in what they do - we are a multicultural community of 140 members from 17 nationalities working across our offices in the USA, Germany, India, Argentina and Kenya.

What's the position?

The Data and Digital Marketing Manager will report to our Head of Global Marketing and preferably be based out of Bangalore, India. He/She will liaise closely with our Marketing team members who work out of our offices around the world.

The role of the Data and Digital Marketing Manager is to lead and successfully deliver on all data analytics and digital marketing initiatives and spearhead our journey towards becoming a more data and customer-focused team.

Key responsibilities will include

- Being able to parse through data and reports to deliver insights and strategies on improving marketing performance across all channels

- Working with large datasets, driving CRM activities, email marketing, marketing automation, drip campaigns, and more

- Overseeing PPC campaigns and conversion optimization initiatives within the Marketing team and with freelancers

- Effectively driving SEO efforts to improve on-page rankings, organic traffic, lead generation, and conversion rates

- Tracking and measuring the success of different marketing activities, and driving improvements and next steps

- Driving website development and landing page improvements

- Refining and expanding online marketing-related processes, structures and competencies

- Liaising with our technology team to execute marketing-related technology tasks such as lead scoring models, reviewing Google Analytics implementation, etc.

- Overseeing the execution of online marketing activities for all our source markets

What do we expect from you?

- Expertise and significant experience in data analytics including an understanding of statistical modeling, delivering insights, and building reports

- Hands-on digital marketing experience across major channels (PPC, SEO, email marketing, social media)

- A university degree, and a minimum of 8-10 years of work experience with a focus on online marketing. At least 5 years of experience in a managerial role

- Experience in successfully leading teams and projects

- Experience in working for brands from the US market. A keen understanding of US, German and Australian markets is a big plus

- Experience in managing marketing accounts, consultants and freelancers

- In-depth knowledge of website usability and development, and landing page optimization

- Mastery over the English language and excellent communication skills. German language skills would be a plus

- A high bias for action and a keen eye for detail

- Flexible, agile, adaptive and open to learning

- Ability to deep dive and implement root cause analysis

- Exceptional problem-solving abilities and prioritization skills