Encasa Homes - eCommerce Marketing Manager

E-Commerce Marketing Manager

Encasa Homes is a digital-first home furnishings brand with an international presence in over 10 countries. We have a focus on marketplaces like Amazon, and are looking for seasoned marketing professional to lead our growing Marketing Team.

Job Description :

We are looking for someone with deep expertise in selling on Amazon and the broader ecommerce landscape.

You will:

- Lead our marketing team of over 7 members who are focused on rapidly growing our online sales on channels including Amazon US, UK, EU, India, Walmart and Wayfair - through Organic optimizations and Paid PPC Marketing

- Direct the marketing team in a data-first manner by using and building advanced tools and dashboards to help the marketing team prioritize their work

- Regularly hold one-one meetings with the entire team

- Look at the full-funnel of customer acquisition - drive discovery through keyword optimization and paid PPC ads, and lead to conversions through great product messaging and competitor positioning

- Use various promotional tools such as sponsored ads, coupons, discounts, etc to boost sales

- Use off-marketplace tools such as software (Helium 10, Keepa, etc), email lists, landing pages to attract repeat customers

- Continuously learn about new marketing methods to be at the forefront

- Oversee the cataloging and graphic design teams

Who you are :

- 4+ yrs of ecommerce experience, specifically on the Amazon marketplace

- Very strong understanding of PPC ads on Amazon (having handled large budgets of Rs 10+ lakhs/month)

- Ability to dig through data, draw conclusions and make recommendations

- Very strong in Excel / Google Sheets - you need to be data-driven

- Self-motivated person who can prioritize your own work

Why you should join :

This is a great opportunity for driven candidates to join a fast growing team. You will be leading the marketing of a brand that is growing towards becoming a household name.