Employer Rebranding & HR Policies Manager - FMCG

Brand Manager Job Responsibilities:

- Is the brand champion and expert while ensuring brand integrity in all respects.

- Plans, implements, and executes successful consumer and trade marketing programs (including brand strategic planning, market positioning, pricing, promotion, advertising).

- Contributes to annual brand planning process.

- Sets brand planning calendar, coordinates cross-functional activities and planning processes, manages timelines, and ensures timely completion of all deliverables.

- Leads the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media, fan conventions, and other marketing vehicles.

- Utilizes category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives.

- Collaborates with sales team for specific strategies for clients.

- Represents the company and provides support as needed at various trade shows and conventions.

- Plans and executes events and promotions within fan communities.

- Provides reporting to allow proper measurement of marketing activities and strategic recommendations based on analysis of ongoing trade and consumer promotion programs.