Employer Branding & Employee Engagement Role - Social Media - Automotive Parts Manufacturing

Hiring for an Automotive Parts Manufacturing MNC - Pune.

Looking for a dynamic professional handling Employee engagement,employee communication, employer branding and major Social Media networks.

Job Location - Pune

Role Details

Role Employer Branding & Communication

Reporting To Head of HR India

Employer Branding:

- Create and manage budget and resource plans needed to execute.

- Collaborate closely with brand and social marketing teams. Create employment brand marketing plans, with a strong emphasis on engineering and tech hiring. Partner and collaborate with Brand, Marketing and Communications teams.

- Create an emotional yardstick to Passion and Desire for the company in the journey from Employer branding for Attraction to Alumni.

- Strategize and implement - The High Growth Culture- parameters keeping in mind the requirements of the organization's goals.

- Create an Engine for Happiness through High-Performance Oriented Engagement for Teams.

Engagement:

- Drive Employee Engagement initiatives through effective communication of plan via town hall meetings, forums, events, emails, intranet/internet and other communication methods.

- To support Employer branding on Social Networks.

- It would be an Individual Contributor Role.

- Strategize, design and plan activities to keep employees enthusiastic and interested be it via variations, new creations or fresh ideas.

- Plan and execute various employee engagement activities like festival celebrations, family day, outing, Health Camp etc

- Draw up a budget for events for the year and track and monitor spends

- Identifies type and cost of programs, remaining budget-conscious & ensures programs reflect Company values.

- Manage issues and requests of various groups involved including participants, stakeholders, vendors, internal service team providers such as facilities, administration etc

- Coach and assist business leaders in employee engagement events

- Measure employee satisfaction and identify areas that require improvement.

- Employee survey design and implementation.

- Address Employee Relations matters with regular incident management, investigations and statutory & legal documentation.

- Maintain MIS and track and report on monthly or periodic basis as required

- To achieve KPIs for retention of employees and improved engagement

- To work with the TA team to improve the overall employee experience from the recruitment process to end of employment.

Social Media:

- Build and execute social media strategy through research, benchmarking, messaging, and audience identification

- Write, develop, and strategize online content production and scheduling

- Assist with crisis management, bad reviews, and negative news communications

- Generate, edit, publish, and share content daily (original text, images, video, and HTML)

- Build meaningful connections and encourage community members through dialog and messaging

- Create and maintain company social media pages and profiles

- Moderate user-generated content and messages appropriately, based on company and community policies

- Create and implement social media marketing plan and editorial calendar

- Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes

- Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach

Communications:

- To develop and deliver an internal and external communication strategy that includes internal communications with staff and service users and wider media.

- To develop a marketing strategy to increase the organisation's profile locally both as a provider of services and large local employer.

- To write staff and service user newsletters, briefings, press releases, articles and web content.

- To implement and explore social media communications strategy to include Twitter, Facebook etc.

- To work across projects to ensure communication and engagement issues are identified and addressed.

Personality:

- Creative

- Eye for details

- Excellent communicator

- Good aesthetics and taste

- High energy level

- Negotiation skills

- Great interpersonal skills