About Emeritus: The Eruditus group, including its online arm EMERITUS, with offices in 6 countries, 650+ employees, and over 50,000 student enrolments in the last 12 months, is a global leader in the $280 billion global professional education market. Eruditus partners with more than 30 universities in the US, Europe, Latin America, India, and China, including MIT, Columbia, Harvard, Cambridge, INSEAD, Dartmouth, Wharton, UC Berkeley, INCAE, IIT, IIM, NUS, and HKUST. The company has launched over 100 courses to date, and is truly global in its reach, with students from more than 80 countries and revenues spread across the world's continents. Many courses are offered in multiple languages, including Spanish, Portuguese, and Mandarin. The ERUDITUS group expects to increase its enrollment by more than 200% in the coming fiscal. Job Summary The primary responsibility will be to drive acquisition of new users across all online channels (app and web) for the entire network. She/He will work with all major online advertising partners to drive new users and nurture existing users Top level KPIs - User acquisition via organic, paid and referral channels. - Cost of Acquisition Responsibilities - Work with key advertising platforms to leverage their solutions to drive new users for the company and develop strategic business partnership via efficient project management. - Setup processes for efficiently driving new users across multiple channels with a key focus on maximizing ROI for the company in the short and long term. - Work closely with the finance team to ensure proper financial discipline and reporting of key marketing metrics on a regular basis. - Collaborate effectively with internal technology, data science and retention team to develop and execute acquisition growth strategies. - Develop a deep understanding of consumer behavior and leverage the same via multiple intervention across the consumer journey. - Engage with users to understand the uses cases and work with Brand team to tailor marketing communications. - Work closely with the ad-agency to leverage their solutions and get required things executed on various ad platforms. Job Requirements Working Experience - Bachelor's Degree in Engineering or Basic Sciences or Analytics. MBA from Top Tier colleges is preferred. - 6+ years of hands-on digital marketing experience across multiple channels, Product Marketing, Category Management. Working directly for an agency/advertiser. - Experience in handling app campaigns on various media platforms and experience in mobile marketing platforms is a must. - Experience of handling large media spends is preferred. Skills - Strong Data Analytics and Data driven thinking. - Hand-ons with all performance marketing channels - Google, Facebook, DV360, Retargeting, SEO and SEM - Hands-on with Mobile marketing platforms like Appslfyer/Adjust/Branch.io - Excellent communication skills and ability to foster strategic partnerships. - Ability to foresee and plan for contingencies. Proactive in Approach. - High energy and Hustle. - Ability to execute in an intense fast-paced, and highly iterative environment. - Efficient Stakeholder Engagement and ability to Influence for driving key business outcomes. - High on Initiative and Experimentation.

Mumbai

Emeritus - Manager/Senior Manager - Performance Marketing/App Marketing 

Emeritus - Manager/Senior Manager - Performance Marketing/App Marketing  ,Job Description for Emeritus - Manager/Senior Manager - Performance Marketing/App Marketing  in Emeritus in  Mumbai for (6-12) years of experience. Apply Now!

Job Description for Emeritus - Manager/Senior Manager - Performance Marketing/App Marketing  in Emeritus in  Mumbai for (6-12) years of experience. Apply Now!