Position Summary : Eruditus Executive Education is seeking a B2B Marketing Manager responsible for developing B2B awareness and defining and executing strategy for integrated lead generation and ABM campaigns to increase Eruditus visibility in the marketplace and drive lead engagement across marketing channels. Major areas of accountability include architecting, developing and implementing multi-channel digital lead generation programs across the entire funnel. The B2B Marketing Manager will utilize CRM and marketing automation systems to ensure a smooth customer journey from initial contact to a sale and beyond. In this metrics-driven role, the B2B Marketing Manager will maximize return-on-investment by managing measurable performance benchmarks and KPIs. The position will work closely with cross-functional teams across Enterprise Sales and Marketing to grow our customers globally. Roles &amp; Responsibilities : - Utilize integrated digital marketing tactics to generate and drive qualified new leads, increase website traffic and increase brand awareness - Develop and execute Account-Based Marketing (ABM) plans for targeted accounts and report on the pipeline of campaign performance - Lead the architecting of a global lead generation programs across all stages of the funnel, including setting strategy, developing forecasts, executing, and measuring results - Blend traditional and progressive digital methods and approaches in targeted, segmented B2B lead generation programs to support business goals of customer acquisition - Innovate scalable approaches to driving revenue growth (i.e. growth-hack) - Model and forecast results; conduct A/B tests and use a data-driven approach to refine and enhance outcomes to hit KPI targets like inquiries, MQL, and sales active pipeline - Coordinate execution with internal digital platform owners including Salesforce and more - Align data-driven user personas with appropriate drip campaigns - Compile and report metrics from a variety of business systems to determine program impact and optimization opportunities - Research and make recommendations for new channels that will introduce Eruditus products to market - Reconcile all marketing tactics to the marketing budget and manage initiatives to maximize the ROI - Integrate blogs, online posts, articles, case studies, testimonials, web sites, whitepapers, and email campaigns into lead generation strategies - Work cross functionally with solutions marketing understanding target markets, buyer personas, solution offerings and competitive landscape Requirements &amp; Qualifications - 5+ years experience managing marketing campaigns for B2B with a proven track record of driving growth in a lead generation role - Knowledge of B2B marketing methods and strategies - Ability to manage leads, funnels, nurture strategies, drip marketing, digital and ABM campaigns - Accomplished at creating and executing effective results-based email campaigns - Knowledge of inbound marketing methods and best practices - Experience using email marketing software with automation, advanced segmentation, and various campaign strategies - Passionate about Full Funnel Marketing and optimizing the prospects experience across all channels and mediums - Understanding of web site technologies and online environments - Strong verbal and written communication skills - Able to manage time and meet deadlines for concurrent projects/assignments in a fast-paced environment - Detail-oriented, self-motivated and self-directed - A good mix of creative and analytical thinking

Mumbai

Emeritus - Manager - B2B Marketing  

Emeritus - Manager - B2B Marketing   ,Job Description for Emeritus - Manager - B2B Marketing   in Emeritus in  Mumbai for (5-10) years of experience. Apply Now!

Job Description for Emeritus - Manager - B2B Marketing   in Emeritus in  Mumbai for (5-10) years of experience. Apply Now!