Embassy Group - Senior Manager - Marketing - Luxury

- The Senior Manager will be responsible for understanding the customer profile for the Luxury category, their needs and expectations, the prevailing design trends and features.

- The individual shall be responsible for planning and developing marketing plans for the projects and for their execution through the respective media agencies

- Conduct market research of clients and prospects and get an understanding of their needs and expectations.

- Visit neighborhood of identified land parcels and understand the infrastructure and constraints provide inputs for feasibility and concept design.

- Support the design consultants develop suitable product concepts based on the market research and neighborhood survey.

- Work closely with the design consultants and design team in Projects for firming up the concept design and thereafter for product design, detailing and developing budget once the concept has been approved by Chairman.

- Prepare and get approval for the annual direct marketing plan and budget for assigned Luxury projects. Develop and budget for appropriate marketing campaigns in line with sales targets / plan for the year.

- Develop appropriate product campaigns for different media Digital, Channel Partners and Direct Marketing in line with brand guidelines.

- Generate sufficient quality leads from direct marketing activities to meet the sales plan based on targeted lead conversion ratio.

- Participate in property exhibitions and promotion events to generate awareness and database of prospective home buyers.

- Work with the creative agencies to design and develop outputs that are in line with overall brand guidelines and RERA compliant. Proof read and take final approval from Head of the portfolio & residential business (as applicable). Liaise with relevant agencies to get the campaigns executed.

- Collaboratively implement the go to market strategy for new launches.

- Design and coordinate with Projects team, the establishment of Marketing offices at sites

- Work closely with cross functional teams and consultant partners on strategic brand and marketing initiatives