Emami Group - Trade Marketing Manager - HCD-OTC

- Managing delivery of business against target set within allotted spend budget w.r.t to trade marketing plans and activity and executing the same in the trade.

- Ensuring conceptualization and execution of brand level annual/seasonal trade plans and develops trade scheme basis market requirements and budgets.

- Driving implementation of best in class trade marketing initiatives and Point of Sale (POS) design and development, internally or by agencies/suppliers to ensure inputs are provided to the right markets / channels/outlets.

- Analyzing market intelligence and sales analytics data to drive business improvement and review utility of the schemes/ interventions rolled out against desired outcome