Emami Group - Senior Brand Manager - International Marketing Division

ROLE OBJECTIVE :Role out innovations & campaigns effectively and on time.

RESPONSIBILITIES : 

Innovations :

- As project leaders leads all innovation projects his or her brand/s as per the laid down process.

- Coordinates with clusters, R&D, domestic marketing team, packaging unit, graphics team to ensure proper processes are followed and tasks are carried out as per agreed timeline.

- Keep line managers updated on progress of projects and flags risks well in advance to help prepare mitigation plan. Campaigns:

- Coordinate with domestic marketing team and clusters to adopt domestic ad campaign for IMD clusters.

Business Performance Monitoring - Monitors business

Operational:

- Guides brand & category managers to develop these strategies into detailed marketing plans and executions.

- Supports all international clusters towards ensuring meeting the dynamic consumer needs across all international markets.

- Ensures individual brand focus is maintained through all possible media options and co-ordinates with Corporate communication to ensure alignment of branding strategy of Emami Ltd and individual brands.

- Ensures that the brand identity is leveraged by aligning the brand strategy with the brand identity.

- Takes overall responsibility for Product Conceptualisation, positioning & New product development in co-ordination with R&D.

- Monitors Brand health, product performance segment wise and aligns actions to Marketing strategy.

- Co-ordinates with Market research agencies to get feedback on existing products and on their availability & brand equity.

- Co-ordinates with media agencies for effective media planning & evaluation to ensure optimal ROI on all media investments.

- Gathers relevant data continuously on pricing patterns to aid pricing decisions of all brands.

- Regularly collects and analyses competitor information through market intelligence and other sources working closely with international clusters.

- Scans the international business environment via international clusters on a continuous basis to identify, analyse and capture market trends and demands and provides developmental feedback for capability building targeted at catering to the market's present and future requirement.

- Develops international market entry strategy for previously untapped geographies based on market intelligence.

- Evaluates marketing consultants employed on their deliverables and ensures desired results are achieved.

- Develops standardised Systems and Processes to enhance performance and remove redundancies.

Financial:

- Develops Annual Plans & Budgeting for the brand and monitors the expenditure.

- Ensures Optimal pricing of products so that the top-line & bottom-line objectives of the brand group are strictly met.

- Strives to increase return on expenditure on advertisement & brand endorsement.

People:

- Ensure timely PMS implementation adhering to specified procedures.

- Interacts with all employees on a regular basis to understand their key concerns and ensures development of systems and policies that are enabling in nature.

- Ensures that the marketing team is adequately trained in both functional and behavioural aspects on a regular basis.

- Takes responsibility for people development initiatives and building up of in-house capabilities aimed at succession planning for all key positions reporting to the position.

- Provides the necessary leadership and guidance to key employees and top performers through mentoring and identification of best practices to enhance performance excellence