07/01 Saonlee
HR Manager at Emami Group

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Emami Group - Senior Brand Manager - International Marketing Division (5-10 yrs)

Kolkata Job Code: 650871

ROLE OBJECTIVE :Role out innovations & campaigns effectively and on time.

RESPONSIBILITIES : 

Innovations :

- As project leaders leads all innovation projects his or her brand/s as per the laid down process.

- Coordinates with clusters, R&D, domestic marketing team, packaging unit, graphics team to ensure proper processes are followed and tasks are carried out as per agreed timeline.

- Keep line managers updated on progress of projects and flags risks well in advance to help prepare mitigation plan. Campaigns:

- Coordinate with domestic marketing team and clusters to adopt domestic ad campaign for IMD clusters.

Business Performance Monitoring - Monitors business

Operational:

- Guides brand & category managers to develop these strategies into detailed marketing plans and executions.

- Supports all international clusters towards ensuring meeting the dynamic consumer needs across all international markets.

- Ensures individual brand focus is maintained through all possible media options and co-ordinates with Corporate communication to ensure alignment of branding strategy of Emami Ltd and individual brands.

- Ensures that the brand identity is leveraged by aligning the brand strategy with the brand identity.

- Takes overall responsibility for Product Conceptualisation, positioning & New product development in co-ordination with R&D.

- Monitors Brand health, product performance segment wise and aligns actions to Marketing strategy.

- Co-ordinates with Market research agencies to get feedback on existing products and on their availability & brand equity.

- Co-ordinates with media agencies for effective media planning & evaluation to ensure optimal ROI on all media investments.

- Gathers relevant data continuously on pricing patterns to aid pricing decisions of all brands.

- Regularly collects and analyses competitor information through market intelligence and other sources working closely with international clusters.

- Scans the international business environment via international clusters on a continuous basis to identify, analyse and capture market trends and demands and provides developmental feedback for capability building targeted at catering to the market's present and future requirement.

- Develops international market entry strategy for previously untapped geographies based on market intelligence.

- Evaluates marketing consultants employed on their deliverables and ensures desired results are achieved.

- Develops standardised Systems and Processes to enhance performance and remove redundancies.

Financial:

- Develops Annual Plans & Budgeting for the brand and monitors the expenditure.

- Ensures Optimal pricing of products so that the top-line & bottom-line objectives of the brand group are strictly met.

- Strives to increase return on expenditure on advertisement & brand endorsement.

People:

- Ensure timely PMS implementation adhering to specified procedures.

- Interacts with all employees on a regular basis to understand their key concerns and ensures development of systems and policies that are enabling in nature.

- Ensures that the marketing team is adequately trained in both functional and behavioural aspects on a regular basis.

- Takes responsibility for people development initiatives and building up of in-house capabilities aimed at succession planning for all key positions reporting to the position.

- Provides the necessary leadership and guidance to key employees and top performers through mentoring and identification of best practices to enhance performance excellence

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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