Emami Group - Senior Brand Manager - Innovation Vertical

Brand Development / Innovation Vertical

KPIs & Deliverables :

- Consumer insight development

- Thematic campaign development & activation platform

- Innovation Funnel

- Developing New Products

- Packaging development

- Long term bottom line improvement

- Process Champion - Innovation Gate - Innovation and Renovation on brand

- Design to Value - formulation change (Cost savings)

- Brand / strategy / insight development

Skills:

- Strategic bent of mind

- Ability to understand trends and consumer pulse

- Proven innovation capability

- Creativity in developing product and packaging

- Project Management Skills

Outcome:

- Brand Insight

- Brand Positioning and shift

- Brand Definition

Key Interaction points:

- Advertising agency

- R&D

- Consumer Research

New Product Development:

- Identifying Opportunity

- Developing Concept and Product

- Handing over to brand Building Team for Executing

Campaign Development:

- Insight identification

- Development of communication

- Handing over 360- material to Development team