- Develops a roadmap for the brand aligned with corporate and marketing plans. - Coordinates with advertising &amp; research agencies as well as consultants to develop suitable brand initiatives to position the brand in keeping with the above identity - Plans ATL &amp; BTL so as to deliver the required value proposition, as derived from the above brand identity - To develop, recommend and lead the execution of local marketing plans for assigned brand/s and manage the effective deployment of the marketing budget. - Responsible for delivering Topline and bottomline on Brand. Key levers for P&amp;L Management includes spends and planning on Media, BTL and Trade. - Develops annual plans and budgets for the brand. - Keeps track of all brand-related expenditures vis-vis budgets. - Provide strategic guidance to brand managers to develop these strategies into detailed marketing plans and executions (with special emphasis on-the-ground activities). - Coordinates with internal &amp; external media agencies for implementation of the Brand's strategy. - Coordinates with other departments like Sales, Finance, Purchase and Operations for product &amp; brand related requirements. - Ensures that the brand focus is maintained through media &amp; PR activities. - Conceives, develops, proposes, implements &amp; controls attractive sales promotional drives across various levels of trade &amp; consumer franchise. - Develop Tactical activities on brand including communication development - Develops systems within brand teams which facilitates better MIS and synergy of operations - Assists in developing market entry strategy for previously untapped geographies based on market intelligence - Undertakes all market research for obtaining feedback on various aspects of the brand - Monitors and tracks of performance of brand based on specified criteria. - Plans and ensures required marketing support for brand in terms of advertising, promotion, schemes etc in co-ordination with sales team. - Monitoring and analyzing the Retail Audit for planning. - Ensures that the top-line &amp; bottom-line objectives of the brand are strictly met. - Develops various schemes incentive / discount to increase the contribution of the brand. - Interacts with Brand teams regularly for understanding their needs in different areas (Systems, Operations, Brand Management) and ensures necessary actions - Ensures that the team is adequately trained in both functional and behavioral aspects on a regular basis - Supports development of a performance-driven culture amongst all employees by implementing the PMS within the brand team

Kolkata

 Emami Group - Senior Brand Manager 

 Emami Group - Senior Brand Manager  ,Job Description for  Emami Group - Senior Brand Manager  in Emami Group in  Kolkata for (7-10) years of experience. Apply Now!

Job Description for  Emami Group - Senior Brand Manager  in Emami Group in  Kolkata for (7-10) years of experience. Apply Now!