Brand Planning and E-commerce Marketing - Finalize the brand plans for the year/ quarter jointly with the brand teams. - Plan &amp; manage execution of monthly advertising and promotions calendar. Manage marketing budgets and ensure profitable ROI across all key Ecommerce portals - Manage internal stakeholder communication with Emami brand teams on content, e-commerce spends, planning of visibility levers and creation of brand assets - Partner with Brands, KAM's and Key Accounts for regular dive deep on root causes &amp; address relevant opportunities/weakness through innovative marketing/ advertising initiatives - Liaise with brand teams for design, development and GTM strategy for Combo- s/ Multi-packs - Develop independent market view and consumer trends for identifying new product ideas. Work closely with the Brand and Innovations team for the launch of the new products. - Closely monitor competitive activities, positioning, brand health, and brand share. Track competitive SKU's for promotions, offers. Agency and Digital Assets - Manage Digital and creative agencies, collaborate closely as strategic partners - Analyze campaign effectiveness for CPM, CPC initiatives; ROI on key metrics at a brand and account level - identify the right keywords, increase conversions, identify the right target ASINs etc. - Own product listing, catalogue photoshoot &amp; content creation. Maintaining consistency in brand image, positioning, and communication across all customer touch-points, assets, campaigns, etc. - Build a strong brand connect with the target audience through campaigns, events, and partnerships in alliance with Digital Agency and Ecommerce Platforms. - Work closely with internal Digital Media team to Strategize, plan &amp; execute integrated Digital marketing campaigns for Customer acquisition. Consumer - Defining user journey &amp; experience for understand consumer behavior and brand connect - Drive new customer acquisition with a strong understanding of brand and business goals. Increase Customer Lifetime Value through effective segmentation and targeted promotions - Undertake all market research for obtaining feedback on various aspects of the brand growth objectives for the year.

Kolkata

Emami Group - Marketing Manager - eCommerce Domain - Consumer Care Division 

Emami Group - Marketing Manager - eCommerce Domain - Consumer Care Division  ,Job Description for Emami Group - Marketing Manager - eCommerce Domain - Consumer Care Division  in Emami Limited in  Kolkata for (6-10) years of experience. Apply Now!

Job Description for Emami Group - Marketing Manager - eCommerce Domain - Consumer Care Division  in Emami Limited in  Kolkata for (6-10) years of experience. Apply Now!