Emami Group - Brand Manager/Senior Brand Manager - Consumer Care Division

- Ensures that the brand's equity is nurtured & nourished in keeping with strategic objectives.

- Assists in developing and executes the marketing & branding strategy to improve market share and reach.

- Defines the brand & its proposition & activation, its advertising concept, pricing, packaging, and promotion.

- Co-ordinates with sales department to implement & monitor marketing initiatives for the brand.

- Ensures effective media evaluation & planning attain maximum ROI by co-ordinating with key media providers for the Brand.

- Planning, strategising and ensuring the implementation of the strategies to achieve the brand objectives.

- Commercials outcome of business (Top-line and Bottom-line)

- P&L Management - including Media plan, BTL Plan (consumer experience to grow) and Trade plan

- Identify immediate opportunity and tap on same

- Supply chain management

- Tactical communication (Consumer offer film) development

- Brand Plan (understanding source of growth and designing plans for same)

- Brand Activation

- S&OP

- Extraction of opportunity (Trade management)

- P&L Management