Brand Manager - Personal Care Roles and Responsibilities : - Assists in developing and executes the marketing & branding strategy to improve market share and reach. - Assists in preparing and executing Brand advertising concept, packaging, and promotion. - Co-ordinates with sales department to implement & monitor marketing initiatives for the brand. - Co-ordinating with key media providers for the Brand - Implementation of the strategies to achieve the brand objectives - Coordinates with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand in keeping with the above identity - Plans ATL & BTL so as to deliver the required value proposition, as derived from the above brand identity - Coordinates with R&D for product conceptualisation, positioning, new product development etc. - Assists in developing and executing plans for brand extension. - Keeps track of all brand related expenditures vis- vis budgets. - Coordinates with internal & external media agencies for implementation of the Brands strategy. - Coordinates with other departments like Sales, R&D, Finance, Integrated Planning, Sourcing & HRD for product & brand related requirements. - Implements & tracks attractive sales promotional drives across various levels of trade & consumer franchise. - Undertakes all market research for obtaining feedback on various aspects of the brand - Tracks performance of brand based on specified criteria. - Negotiation with vendors for printing of POS materials and for the BTL activities

Mumbai

Emami Group - Brand Manager - Personal Care 

Emami Group - Brand Manager - Personal Care  ,Job Description for Emami Group - Brand Manager - Personal Care  in Emami Limited in  Mumbai for (5-7) years of experience. Apply Now!

Job Description for Emami Group - Brand Manager - Personal Care  in Emami Limited in  Mumbai for (5-7) years of experience. Apply Now!