As Brand Manager of Emami Ltd, the incumbent will be responsible for driving P&L of business by: Assisting in developing and executes the marketing & branding strategy to improve market share and reach. - Ensuring that the brand's equity is nurtured & nourished in keeping with strategic objectives. - Considering brand strategy, plans and executes market development activities including ATL and BTL. - Coordinating with sales department to implement & monitor marketing initiatives for the brand. - Ensuring effective media evaluation & planning attain maximum ROI by co-ordinating with key media providers for the Brand. - Planning, strategising and ensuring the implementation of the strategies to achieve the brand objectives. - Develops a strategy for the brand in alignment with the corporate plans and overall marketing plans. - Plans ATL & BTL so as to deliver the required value proposition, as derived from the above brand identity - Scans the business environment to explore options for revenue generation from new and existing customers, channels and geographies. - Develops annual plans and budgets for the brand. - Keeps track of all brand related expenditures vis-a-vis budgets. - Provide strategic guidance to brand executives to develop these strategies into detailed marketing plans and executions (with special emphasis on-the-ground activities). - Coordinates with internal & external media agencies for implementation of the Brand's strategy.

Kolkata

Emami Group - Brand Manager 

Emami Group - Brand Manager  ,Job Description for Emami Group - Brand Manager  in Emami Group in  Kolkata for (7-9) years of experience. Apply Now!

Job Description for Emami Group - Brand Manager  in Emami Group in  Kolkata for (7-9) years of experience. Apply Now!