Job Description : 1. Strengthening topline &amp; bottom line performance of the assigned Brand /Product categories /Portfolio in HCD- OTC, in line with the organizational goal. 2. Preparing marketing budget and plan for HCD - OTC Range and driving P&amp;L improvement by reviewing &amp; analyzing competition price and proposing price revision. 3. Leading consumer studies for insight mining and assisting in conceptualization of new ideas, assessment of feasibility of newly identified product /extension concepts/innovations and go-to-market execution for the assigned Brand/Product Portfolio for improved market performance (e.g., market share, profitability etc.). 4. Managing OTIF (On time in full) launch of new projects /NPD as per committed timeframe and planning and driving activities relating to communication development, packaging development, BTL/marketing initiatives (in terms of advertising, promotion, schemes etc )for the assigned Brand/Product portfolio of HCD - OTC Range. Brand Strategy &amp; Planning : - Assists in devising brand strategy and formulation of brand vision, brand architecture &amp; plans for assigned brands of the HCD- OTC. - Devises annual marketing plan for HCD - OTC range (assigned portfolio) in consultation with team &amp; with approval from HOD for finalization. - Prepares Brand wise budget (based on primary information from team) for HCD - OTC Range and presents to HOD for approval and finalization. - Monitors expenditure and analyzes marketing spends of assigned brands for inputs on next year's budget and modifies budget based on the performance trend of Brands.&nbsp; Consumer Insights : - Conducts market visits to gather consumer insights and business analytics to collect competitor information and understand reason for performance/ nonperformance of the Brand. - Creates briefs for consumer studies essential for understanding the changing role of brand in consumers- lives and crafts communication briefs for the brand, based on the business challenge, marketing objective and brand task at hand. Brand Activation &amp; Management : - Interfaces with internal resource/ external agencies for finalizing communication strategy, understanding effectiveness of brand messages and creative for the brand, including negotiations on timelines &amp; cost. - Prepares annual Calendar of Activation (COA) with cost break-up to track event activities and cost and monitors ATL &amp; BTL planning &amp; execution for brand building and extension in line with annual budgets. - Drives region specific GTM and marketing and tactical interventions to drive business (like consumer promo, trade incentives, Field force incentives) and interfaces with supply chain for stock connectivity. - Participates in product conceptualization, positioning and new product development in co-ordination with R&amp;D, Operations and CQA and anchors for timely development and implementation of NPD launch. Top line/ Brand Performance Improvement : - Monitors overall Category / Brand health, product performance segment wise and aligns actions to Marketing/Brand strategy Achieves top line performance of the assigned category/portfolio/focus brands in line with the organizational goal. - Conducts data analysis to understand category and loss/gain in market share and different market penetration and consumption patterns. - Reviews generation of MIS /review decks on brand(s) assigned, category, competition and trade at regular intervals so as to result in effective brand management. Bottom Line Improvement : - Developing optimum formulation to protect profitability and ensures bottom line improvement through formulation change, Product Life Cycle management, ensuring product sustainability etc. - Assists in improving P&amp;L of the assigned portfolio by reviewing &amp; analyzing competition price and proposing price revision once in 6 months.

Mumbai

Emami Group - Brand Manager 

Emami Group - Brand Manager  ,Job Description for Emami Group - Brand Manager  in Emami Limited in  Mumbai for (5-7) years of experience. Apply Now!

Job Description for Emami Group - Brand Manager  in Emami Limited in  Mumbai for (5-7) years of experience. Apply Now!