Pre Requisites - Full time MBA (2015 or earlier batch) with work experience in FMCG/Foods/Beverages/ OTC Pharmaceutical products. As a Brand Manager, the Incumbent will be responsible for the following - Develops a strategy for the brand in alignment with the corporate plans and overall marketing plans. - Understands &amp; defines the brand identity &amp; align all the brands- plans - Coordinates with advertising &amp; research agencies as well as consultants to develop suitable brand initiatives to position the brand in keeping with the above identity - Plans ATL &amp; BTL so as to deliver the required value proposition, as derived from the above brand identity - Coordinates with R&amp;D for product conceptualization, positioning, new product development etc. - Scans the business environment to explore options for revenue generation from new and existing customers - Develops and executes plans for brand extension. - Develops annual plans and budgets for the brand. - Coordinates with internal &amp; external media agencies for implementation of the Brand's strategy. - Coordinates with other departments like Sales, R&amp;D, Finance, Integrated Planning, Sourcing &amp; HRD for product &amp; brand related requirements. - Ensures that the brand focus is maintained through media &amp; PR activities. - Conceives, develops, proposes, implements &amp; controls attractive sales promotional drives across various levels of trade &amp; consumer franchise. - Monitors, tracks &amp; evaluates market &amp; competitive dynamics. - Develops systems within brand teams which facilitates better MIS and synergy of operations - Assists in developing market entry strategy for previously untapped geographies based on market intelligence - Undertakes all market research for obtaining feedback on various aspects of the brand - Monitors and tracks of performance of brand based on specified criteria. - Plans and ensures required marketing support for brand in terms of advertising, promotion, schemes etc in co-ordination with sales team. - Monitoring and analysing the Retail Audit for planning. - Ensures that the top-line &amp; bottom-line objectives of the brand are strictly met. - Develops various schemes incentive / discount to increase the contribution of the brand. - Negotiation with vendors for printing of POS materials and for the BTL activities.

Kolkata

Emami Group - Brand Manager 

Emami Group - Brand Manager  ,Job Description for Emami Group - Brand Manager  in Emami Group in  Kolkata for (4-5) years of experience. Apply Now!

Job Description for Emami Group - Brand Manager  in Emami Group in  Kolkata for (4-5) years of experience. Apply Now!