Email Marketing Role - Advertising Firm

Exp: 2-5 years

Responsibilities:

- Understanding the client's business (priorities, business levers, audience etc.), objectives, products, marketing strategies, competitors, operational sensitivities and technical capabilities - YOU are an extension of their team

- Managing multiple client relationships.

- Develop and maintain a strong rapport with clients - you will be the primary touch point

- Translating customer business objectives into effective use of the Bluecore platform

- Communicating technical solutions to deliver on clients' desired outcomes

- Using data to continuously optimize campaigns and boost results

- Generating ideas for new features and campaigns, tailored to the unique needs of each client

- Being part of a cross-functional team to ensure quality delivery for customers

- Identify target audience and grow our email list

- Design and implement direct email marketing campaigns

- Proofread emails for clarity, grammar and spelling

- Ensure mobile-friendly email templates

- Write newsletters including all company updates

- Upgrade our email templates using graphics, personalization and advanced features

- Ensure prompt and accurate communication with clients via email to minimize unsubscribe

- Create email databases for lead generation

- Analyze campaign performance and suggest improvements

- Report on sales revenue generated from email marketing efforts

- Ensure emails follow industry policies and best practices Requirements

- Proven 2 years work experience as an Email marketing Executive or Email marketing specialist

- Hands on experience with HTML and content management systems

- Proficiency in marketing automation technology

- Knowledge of SEO/SEM and Google Analytics

- Familiarity with analytical and database tools

- Excellent written communication and copywriting skills

- Strong project management skills

- An ability to work under tight deadlines

- Bachelors / Masters degree in Marketing or relevant field