Email Marketing Manager - FinTech Startup

Our client is a startup founded by alumnus of IIM C and MDI Gurgaon. The company operates in the fin-tech domain, helping customers to improve their credit ratings and get access to better financing options and also providing leads and sales enablement services to companies in the BFSI domain.

The company is a stable one with a track record of 5 years in which it has helped millions of retail customers improve their credit health and get access to better financing options.

As an Email marketing manager, your role would involve:

Create email marketing campaigns to promote products or services.

Perform day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.

Ensuring the email program aligns with strategies and tactics across channels: social, mobile, web, search engine marketing, retargeting, etc.

Proofread emails for clarity, grammar, and spelling.

Purge non-deliverable email addresses and opt-outs.

Use statistical analysis and reports to create campaigns.

Coordinate and monitor the maintenance, integrity, and security of several databases.

Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.

Troubleshoots technical issues related to HTML templates, list segmentation and other aspects of email execution, as required.

Requirements:

Past experience with email marketing, lead nurturing, marketing automation, and web analytics.

Excellent understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation.

Proficiency in email marketing and marketing automation technology.

Highly analytical and able to derive meaning from data through A/B testing and email optimization.