Email Marketing Lead - Salesforce Pardot Specialist - US Market

Email Marketing Lead - Pardot Specialist - US Shift

Responsibilities:

- Execute end-to-end campaigns including designing email templates, marketing automation, list management and maintenance, and reporting

- Liaise between the marketing and technology team to support marketing campaigns

- Manage and update lists and email groups according to audience segmentation

- Create and manage campaigns across various fundraising and events platforms (Eventbrite, Classy, Zoom, etc.)

- Build and manage registration processes for virtual and in-person events

- Measure and analyze email and social media metrics to identify any trends through reporting and sharing key insights to stakeholders

- Familiar with building lead generation or drip marketing campaigns

- Lead trainings for volunteers on using technology during large scale events virtually or on-site

- Customize objects, fields, campaigns, opportunities and reports in Salesforce

- Advise marketing and development on technical requirements to translate into Pardot and Salesforce