Email Marketing Executive - Online/Retail

Job Description:

We are looking for an Email Marketing Executive with minimum experience of 3+ years who will be responsible for handling end-to-end email campaigns, define the email marketing strategy and to analyse the performance with a view to increasing deliverability, open rates, click through rates and conversions.

Key Responsibilities :

- Strong in HTML and CSS

- Responsible for creating and executing email marketing campaigns, deploying and setting email campaign experience in running campaigns, emailers using various marketing tools. Creating and maintaining the dashboard to track email & web traffic, spam check, campaign performance, analyse visitor trends and use results to build effective strategies to enhance registrations

- Execute end-to-end email campaign plans to optimize key traffic and revenue metrics including open rates, CTR, engagement, and conversion

- Experience with Mail Chimp or SendGrid or any popular email management platform

- Ensure spam regulation compliance (CAN-SPAM)

- Build and maintain email calendar and email reporting dashboard and provide key learning to internal stakeholders

- Work with cross-functional teams including business intelligence, product, engineering and design to build requirements for email functionality

- Keep abreast with latest email marketing best practices, strategies and industry standards

- Perform first level quality control testing

- Identify the root cause of any email issues discovered and recommend solutions

- Creating reports on weekly basis

- Initially started as Web Developer /UI Developer

Photoshop would be a plus

Brownie points for Javascript knowledge