- Create Brand awareness using various marketing strategy and promotional activities around various channels. (Online, Social Media, Market, Customers and Agriculture Institutions)
- Create marketing strategy to highlight these USPs and the Value proposition for each equipment, service package and Franchisee proposition.
- Organize marketing events, campaigns and design promotional materials to highlight these value proposition to customer/farmers.
- Create, edit and distribute all promotional/ marketing materials (Like pamphlets, banners, posters, leaflets, booklets, presentations etc) to the filed team on time.
- Design and organize various structured interactive sessions like goshtis, Sabhas, Canopy, Demos, Dussehra mela etc. with customers/ franchisees/dealers/ retailers/partners to create awareness about our brand and the line of services
- Make an attractive representation of the service packages to create awareness and interest level among farmers
- Designing the look and feel, flow of information and complete story board for all line of services for our experience centres
- Monitor competitive activity and market trends.
- Develop and maintain a thorough knowledge of product features, benefits and use.
- Research and respond to technical inquiries by consulting with internal and industry specialists in order to resolve any potential issues or question.
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