Elite Foods - Regional Sales Manager

Regional Sales Manager - West Bengal

Position Overview:

As a Regional Sales Manager, you will be responsible for overseeing and driving sales activities in the West Bengal region for Elite Foods Pvt Ltd. You will lead a team of sales professionals and work closely with distributors, retailers, and other stakeholders to achieve sales targets, expand market share, and build strong customer relationships.

Key Responsibilities:

A. Sales Strategy and Planning:

- Develop and implement the sales strategy for the West Bengal region, aligning it with the company's overall sales objectives.

- Set sales targets and objectives for the region, ensuring they are challenging yet achievable.

- Conduct market research and analysis to identify new business opportunities, customer needs, and competitive trends.

- Collaborate with the marketing team to develop effective sales and promotional campaigns.

B. Team Management and Development:

- Recruit, train, and manage a high-performing sales team across different territories within West Bengal.

- Provide guidance, coaching, and support to the sales team to enhance their skills, product knowledge, and selling techniques.

- Set performance targets and conduct regular performance evaluations, providing feedback and implementing corrective actions when necessary.

- Foster a positive and motivating work environment, promoting teamwork, collaboration, and a customer-centric approach.

C. Sales Operations:

- Develop and maintain strong relationships with key distributors, wholesalers, and retailers in the region.

- Monitor and analyze sales performance, market trends, and competitor activities to identify areas for improvement.

- Ensure effective distribution and availability of products across the region, working closely with Depot and Logistics teams.

- Manage sales budgets, expenses, and resource allocation to optimize productivity and achieve profitability goals.

D. Customer Relationship Management:

- Build and nurture strong relationships with key customers, understanding their needs, addressing their concerns, and providing excellent customer service.

- Conduct regular market visits, customer meetings, and sales presentations to establish rapport and drive business growth.

- Resolve escalated customer issues and complaints in a timely and satisfactory manner, coordinating with relevant internal departments as needed.

E. Reporting and Analysis:

- Prepare regular sales reports, performance dashboards, and forecasts, providing accurate and timely information to senior management.

- Analyze sales data and market insights to identify trends, opportunities, and potential risks, recommending appropriate actions to optimize sales performance.