Eleon Skincare - Marketing Strategist/Content Manager - Personal Care Segment

We are seeking an innovative marketing manager to promote our company's brand. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts. To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Responsibilities:

- Assists in developing and executes the marketing & branding strategy to improve market share and reach.

- Defines the brand & its proposition & activation, its advertising concept, pricing, packaging, and promotion.

- Co-ordinates with sales department to implement & monitor marketing initiatives for the brand.

- Ensures effective media evaluation & planning attain maximum ROI by co-ordinating with key media providers for the Brand.

- Planning, strategising and ensuring the implementation of the strategies to achieve the brand objectives.

- Coordinating marketing strategies with the sales, financial, public relations, & production departments.

- Developing and managing the marketing department's budget.

- Overseeing branding, advertising, and promotional campaigns.

- Managing the marketing department's staff.

- Analyzing market trends and preparing forecasts.

- Generating new business leads.

- Increasing brand awareness and market share.

- Preparing and presenting quarterly and annual reports to senior management.

- Promoting our brand at trade shows and major industry-related events.

- Keeping informed of marketing strategies and trends.

- Ensures that the brands equity is nurtured & nourished in keeping with strategic objectives.

Deliverables and Duties:

- Plan and execute a content strategy that drives high engagement

- Serve as editor-in-chief for all content to ensure quality, clarity and consistency

- Collect, monitor and analyze social and website metrics, and make improvements accordingly

- Stay updated on industry trends and adjust the content strategy as needed

- Collaborate with brand, product and sales managers to create promotional concepts

- Manage the distribution of content across all channels

Requirements:

- Bachelor's degree in marketing & content, finance, business administration, or similar.

- A master's degree in a relevant field will be advantageous.

- At least four years' experience as a marketing manager with knowledge of designing content (preferably at a start-up).

- Extensive knowledge of marketing strategies, channels, and branding.

- Superb leadership and collaboration abilities.

- Exceptional analytical and problem-solving skills.

- Strong time management and organizational abilities.

- Understanding of content marketing tactics, such as SEO, digital advertising and social media marketing

- Demonstrated ability to lead content marketing campaigns

- Strong Google Analytics, WordPress and Adobe Acrobat/Illustrator skills

- Excellent written and verbal communication skills