Eleon Skincare - Assistant Brand Manager

Position: Assistant Brand Manager

Location: Mumbai

Experience: 3+ years brand management or marketing experience (Experience in the D2C industry is a must)

Qualification:

- Bachelor's degree or equivalent in Marketing.

- Bachelor's degree in marketing, Business Administration, or a related field.

- Proven experience in brand management, marketing, or related roles, with a track record of successful brand campaigns.

- Strong leadership and team management skills, with the ability to inspire and guide a diverse team.

- Analytical mindset with experience in using data to drive strategic decisions.

- Excellent communication and presentation skills, both written and verbal.

- Creative thinker and copy writing skill with the ability to bring innovative ideas to the table.

- Familiarity with digital marketing tools, social media platforms, and market research methodologies

Responsibilities

- Design, and track brand health parameters through research

- Develop an annual brand calendar, manage budgets and track expenditures.

- Ensure adherence to brand guidelines across all touchpoints.

- Plan, coordinate and timely execute all strategic and tactical campaigns for marketing as well as other cross-functional teams - with help from internal teams and/or external agencies.

- Planning & execution of Digital Marketing Strategies & Social Media Marketing

- Lead brand collaboration and partnership opportunities

- Manage the creation of social media strategies and handle all social media platforms.

- Identify & liaise with relevant influencers, negotiate fair rates, and ensure the relevant agreements are in place.

- Plan and execute successful social media and influencer campaigns. build a database of highly engaging influencers.

- Taking care of influencer marketing

- Work on increasing brand awareness and audience engagement across social media platforms

- Coordinate cross-functionally to ensure consistency in brand-related decisions.

- Analyse and report on brand performance to determine ROI.

- Monitor market and consumer trends and stay up to date with market trends.

- Will be responsible for all PR activities