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24/01 Nisha
HR Head at Ekya Schools

Views:101 Applications:30 Rec. Actions:Recruiter Actions:17

Ekya Schools - Head - Marketing & Admissions (3-6 yrs)

Bangalore Job Code: 1211241

- This is a crucial leadership role and will report to the Head, Marketing Communications & Admissions at Ekya Schools & CMR K-12 and will be a key person bridging independent campuses with the Head Office.

- The Manager, Marketing and Communications, will be responsible for the Marketing Team which will comprise: Marketing Executives, Marketing Interns and the Design team. S/he will inspire, motivate and guide everyone who contributes to the marketing functions and will provide training and mentoring as necessary.

- Planning and Reporting: The Manager, Marketing and Communications will take responsibility for developing a dove tailed marketing strategy and supporting action plans detailing marketing and admissions activities designed to meet the strategic needs and objectives of the school. Based on appropriate research, these plans will set out the targets, priorities, timetable and resourcing of marketing and admissions activities.

I. Event Management:

- Project manage arrangements for visits by prospective parents and students working closely with the campus office team as well the central Admissions team.

- Continuously review the school events, offering suggestions for new ones and improvements to existing ones.

II. Data management:

- Implement and manage a system of regular forecasting of marketing figures via dashboards.

- Maintain the lead database, ensuring that all information given by the admissions team is recorded, tracked and converted to database to implement multiple, relevant campaigns.

- Track, manage, analyse and report on all elements of the marketing communications process including Lead Generation, constant updates and achieving tasks related to Objectives and Key Results set for the academic year etc.

- Conduct regular analysis of source of business, including a geographical analysis, to aid marketing planning.

III. Relationship Management:

- With the campus co-ordinators, third-party agencies; to be the face and voice of the brand, a welcoming, warm, professional and efficient point of contact between internal-external stakeholders and the Head Office.

- Manage the Marketing Communications team and will assist Head, Marketing Communications & Admissions on the implementation of the following marketing and communication activities:

I. Recruitment

- Raise awareness of the school in its key markets to ensure sufficient enquiries of the right calibre are generated for the desired number of entrants at each entry point

- Develop community relations initiatives in order to raise the profile of the school in the area and support its strategic recruitment aims

II. Retention

- Meet retention targets by developing and implementing an internal marketing programme and ongoing dialogue with stakeholders to monitor feedback and test ideas

III. Brand Management

- Manage all elements of the school's brand to ensure that the brand remains consistent with the values, personality and objectives of the Institution and that brand guidelines are implemented consistently across all marketing activities.


- Develop the school's PR strategy across key markets ensuring the school benefits from close relation ships with Editors and other key media personnel of the local, regional, national and educational press.

- Working with the Marketing Communications team, ensure that the school maintains a continuous stream of newsworthy items showcasing the breadth and quality of each school's activities across both digital and traditional media

- Keep abreast of local, regional, national and educational press to ensure school is proactive and writes appropriate articles on current issues with a view to developing an improved regional profile

V. Advertising

- Manage and measure the school's current 'advertising year' and make recommendations for when, where and how to advertise

VI. Digital Marketing

- Provide content, style management and design oversight of the CMR K-12, Ekya school and the CMR PU College websites ensuring that it is pertinent to target audiences

- Ensure the website is kept up to date and is living, breathing, dynamic reflection of the school, regularly updated with a steady stream of news and content

- Develop and implement a Search Engine Optimisation programme, ensuring that the school consistently appears in the first page for key search terms

- Oversee the school's social media activity, advising on the appropriate channels, messages and activity; manage the school's presence on networking / social media sites

- Manage the reporting of the key digital metrics, including Google Analytics and social media statistics, to inform future marketing activity

VII. Marketing Collateral

- Manage the existing suite of publications and make recommendations for any additional / alternative publications

- Oversee the production of additional communication material, branded items and signage as required

- Manage the school's relationship with its external suppliers e.g. printers

VIII. Marketing and Sales

- Accountable for driving student enrolments in order to meet or exceed (daily/weekly/monthly/quarterly/yearly) targets as set for the academic year.

- Work closely with the central Admission and Marcomm team to execute the Sales, PR and Marketing strategy for the school aimed at prospective parents.

- Organise and run external Marketing events, including Open Days, aimed at driving enrolments, in accordance with the agreed calendar and strategy.

- Presenting a positive impression of the school in all interactions with families, whether by telephone, face to face or in writing. Be the key point of contact for prospective parents from first contact with the school until the student's first day.

- Develop and conduct school tours, as required, for prospective families with the aim of promoting the school's academic and non-academic achievements.

- Benchmark the school's admissions procedures against leading competitors, and suggest and implement new and innovative ways to market the school to prospective parents.

- Collect and analyse data to measure the success of the Marketing & Admissions process


Required Core Competencies:

- Outstanding organizational skills and high attention to detail; outstanding communication skills.

- Proven work experience in Sales

- Ability to maintain confidentiality is of utmost importance.

- Strong work-ethic, detail-driven, and a commitment to doing whatever it takes to get the job done.

- Ability to prioritize, multi-task, delegate, and lead by example.

- Proficient with technology, including audio-visual devices/aides, projectors, and other adaptations.

- 3-5+years of experience in working in a similar capacity, school related experience would be a plus

- Experience in design, brand management would be a plus

Professional Background:

- A Bachelors and / or Master's degree from a reputed college or school is preferred.

- International experience will be an added advantage.

Women-friendly workplace:

Maternity and Paternity Benefits

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