EiS Technologies - Manager - Digital Marketing

Splash Business Intelligence (An offshoot of EIS Technologies Private Limited), is looking for a Seasoned Marketing Expert with strong experience in Digital Marketing.

Following is the description of ideal prospect and job :

- An innovative thinker who can share her/his vision, gain buy-in and motivate others to drive inventive and impactful marketing.

- Manage overall marketing calendar, including major campaigns, product/offering launches, major events, and core marketing and communications maintenance activities.

- Ability to juggle a high-number of parallel campaigns and multiple campaign lists/audiences.

- Devise B2B Integrated Campaigns with a goal of acquiring and retaining customers.

- Serve as the marketing advisor to key stakeholders within areas of responsibility - assist with an articulation of value propositions and develop marketing objectives.

- Plan and manage marketing budgets for campaigns and achieve the targeted ROI for each Campaign.

- Demonstrated ability to develop marketing plans to drive business impact and relevance. Ability to coordinate & with onsite/Global teams to drive execution.

- Develop strategic briefs (business case) for potential marketing and communications campaigns; drive approval process for campaigns with the key leadership team.

- Develop, maintain, and drive prioritization of all marketing and communications campaign activities for specific areas of responsibility.

- Executive presence, professional Internal client service manner, demonstrated the ability to take initiative and be accountable for it.

- Bring innovative thinking to all Marketing and Communications activities and Communications.

- Evaluate & Manage Marketing tools & Services in the execution of campaigns; oversee, in conjunction with Marketing Services, delivery of campaigns.

- Clear understanding of available campaign technologies

- Possess the drive to constantly learn new technologies.

- Keep abreast of any current trends & competitive practices

- Serve as a liaison between key stakeholders, Marketing and Communications, and other areas.

- Deep understanding of the business and its strategies, with a focus on determining the target group/Segmentation of contacts.

- Ability to Write, Edit, and Proofread copy.

- Along with Marketing Services, develop (weekly, monthly, quarterly, yearly) metrics and KPIs to assess campaign success.

- High level of comfort with ambiguity and fluid priorities; ability to manage multiple and complex priorities.

- Ability to manage multiple and complex priorities in a fast-paced environment.

- Strong persuasive communication skills; able to gain consensus through influence and pivot when warranted; ability to advise on alternative solutions.

- Self-motivated, confident individual who enjoys working as part of a global team and has demonstrated the ability to take initiative and drive projects to completion.

- Strong negotiation and problem-solving skills; flexibility and adaptability and Ability to work in a virtual environment.

- Strong interpersonal, project management and organizational skills, with a persistent focus on client service (both internal and external).