EiS Technologies - Manager - Marketing

Marketing Operations Manager

Looking for a data-driven individual with the ability to analyze a market, support and add to our strategy to increase lead generation & improve brand awareness.

- Candidate should have an understanding of the various functions within Modern Marketing Departments.

Deep Knowledge & Experience in the following areas:

- Create, plan and implement content strategies to improve lead generation

- Enable data-driven decisions for all of Marketing with action-oriented reporting, top-of-funnel insights, and ad-hoc analytics

- Optimize campaign management, including tracking, enabling marketing to create/manage campaigns

- Deliver accurate end-to-end reporting across our marketing campaigns

- Building of marketing reporting, dashboards, and analysis of closed loop reporting- from lead to revenue (Using SplashBI)

- Ensuring CRM & Marketing Automation data quality

- Knowledge of Email Privacy Laws

- Create email, video, and social campaigns with the goal of improving traffic and leads

- Create value-added blogs to increase traffic and leads

- Tools & metrics such as SEO, PPC, and Google Analytics to track user behavior and campaign performance

- Manage day-to-day and maintain scalable processes in Marketo, Amazon, and Salesforce that ensure best practices in campaign and lead management

- Design, analyze, and optimize lead scoring to drive increased funnel outcomes

- Ability to foster brand consistency and identity

- Ability to work closely with International Offices & team members

Additional Requirements:

- At least 5+ years of Marketing experience

- Polished Writing & Presenting Skills

- HTML & Web design a plus

- Understanding how to create and implement marketing strategies

- Deep analytics capabilities - ability to tell the story behind the data

- Proven experience in increasing pipeline / funnel

- Enjoy working to improve your skills

- Enjoy working for a company with deep roots and a relaxed and engaging vibe

- Experience working for a SaaS company

- Keeper & Promoter of the SplashBI Culture