eInfochips - Product Marketing Manager - IOT

Job description:-

eInfochips is looking for an experienced Product, Practice and Solutions Marketing Manager to drive service offerings across multiple verticals and segments - This exciting new role will be responsible for product definition and marketing for the rapidly growing software IoT ecosystem. From articulating the requirements and writing MRD's to creating the go-to-market plan, you will do it all. You will work closely with engineering, sales and marketing teams to drive the IoT offerings into the market.

Responsibilities:-

- Define the IOT product strategy and roadmap.

- Deliver MRDs with full feature list & technical and market justification for the same.

- Work with external third parties to assess partnership opportunities.

- Develop the core positioning and messaging for the product.

- Work with research executives to carry out data mining and create prospect lists.

- Work with the Marketing Communications team to create marcom campaigns (email, web, etc) to drive adoption of the product/service offerings

- Write blogs and articles relevant to your product area & train the sales team

- Project manage your product/offering (concept to value ownership)

- Travel for customer meetings as required