eInfochips - Practice Marketing Manager - Aerospace & Defense

eInfochips is looking for an experienced Practice Marketing Manager to drive service offerings across multiple verticals and segments - with specific focus on Aerospace and Defense. The Practice Marketing Manager is expected to devise new solutions and IPs that would drive strong growth for the company, in alignment with the strategic growth initiatives. Complete ownership - from solution definition to lead generation lies with the Practice Marketing Manager. This involves identifying the value proposition, generating communication collateral and case studies, and executing the GTM plan to generate business leads.

Responsibilities

- Practice Marketing - Position and promote current product engineering services offering with global customers. Depth of engineering requirements within medical devices segment, deep familiarity and understanding of overall Aerospace eco-system, DO-178B/C, DO-254 and DO-160 is essential.

- Solutions Marketing - Have the depth to understand customer challenges, and articulate complete engineering solutions to global customers

- Lead generation - Plan and execute monthly, quarterly and annual lead generation resulting in opening new accounts and increased revenue

- Collateral - Generate content for the website, case studies, white-papers, PPTs and videos

- Product Marketing - Identify product / IPs to help accelerate customer engagements as well as generate product based revenue. Need technical depth to engage with internal and customer engineering team and ability to work and influence cross-functional team.

- Market Research - Identify market trends, challenges and top prospects for new and existing service offerings in various industry segments

- Internal Sales - Educate and support the sales and business-development team to close strategic business

- Events and Trade Shows - Participate at relevant trade-shows to generate business leads

- Analyst reports - Participate in analyst conferences, speak at events and conferences to drive recognition

- Strategic Partnerships - Identify, develop and drive partnerships with measurable results that complement our business.

Deliverables

- Business strategy and execution to drive measurable revenue results from product and engineering practices

- Collateral portfolio for new and existing product, practice and solution offerings

- Collaborate with engineering / delivery managers to address potential business

- Marketing campaigns and events that generate qualified leads

Requirements

- 6 - 12 years of experience in product management / product marketing roles for a technology company, preferably within the Aerospace domain

- BE in the technology domain and MBA from a premier B-School

- Acumen to understand various business situations, and respond to changing market conditions

- Excellent oral and written communication skills, client-facing experience are a plus

- Experience in building critical and/or complex products is preferable

- Technical experience in software product companies or Product engineering Services (PES) with specific focus on Medical Devices is preferable

- Excellent communication skills and ability to articulate thoughts and offerings in written, verbal or visual manner, and advanced proficiency with making Power Point Presentations.

- Experience with companies like Honeywell, Thales, Safran, Boeing, Airbus, UTC, HCL, Cyient, TCS would be beneficial