eInfochips - Marketing Manager - Medical/IoT/Embedded Systems & Silicon Partnerships

eInfochips is looking for experienced Marketing Managers to drive platform partnerships and product design service offerings across multiple verticals and segments - with specific focus on medical devices, IoT, embedded systems and silicon partnerships. Complete ownership - from solution definition to lead generation lies with the Marketing Manager. This involves identifying the value proposition, generating communication collateral and case studies, and executing the GTM plan to generate business leads. The Marketing Manager is expected to drive platform partnerships, and devise new solutions and IPs that would drive strong growth for the company, in alignment with the strategic growth initiatives.

Responsibilities

- Practice Marketing - Position and promote current product design offerings with global customers. Depth in Board Design, Firmware, and processor eco-system would be desirable.

- Solutions Marketing - Have the depth to understand customer challenges, and articulate complete engineering solutions to global customers

- Strategic Partnerships - Identify, develop and drive partnerships with measurable results that complement our business. Drive and expand existing partnerships, with a key focus on revenue and growth.

- Product Marketing - Identify product / IPs to help accelerate customer engagements as well as generate product based revenue. Own complete product from concept, marketing requirements document (MRD), product specifications, competitive analysis, positioning, promotion and pricing. Need technical depth to engage with internal and customer engineering team and ability to work and influence cross-functional team.

- Collateral - Generate content for the website, case studies, white-papers, PPTs and videos

- Market Research - Identify market trends, challenges and top prospects for new and existing service offerings in various industry segments

- Lead generation - Plan and execute monthly, quarterly and annual lead generation resulting in opening new accounts and increased revenue

- Internal Sales - Educate and support the sales and business-development team to close strategic business

- Events and Trade Shows - Participate at relevant trade-shows to generate business leads

- Analyst reports - Participate in analyst conferences, speak at events and conferences to drive recognition

Deliverables

- Business strategy and execution to drive measurable revenue results from product and engineering practices

- Collateral portfolio for new and existing product, practice and solution offerings

- Collaborate with engineering / delivery managers to address potential business

- Marketing campaigns and events that generate qualified leads

Requirements

- 4 - 7 years of experience in partnership marketing / product marketing / presales roles for a technology company

- BE in the technology domain and MBA from a premier B-School

- Acumen to understand various business situations, and respond to changing market conditions

- Excellent oral and written communication skills, client-facing experience are a plus

- Experience in building critical and/or complex products is preferable

- Technical experience in VLSI/embedded/software companies is preferable

- Excellent communication skills and ability to articulate thoughts and offerings in written, verbal or visual manner, and advanced proficiency with making Power Point Presentations.

- Experience in handling partnership with companies like Qualcomm, Texas Instruments, Freescale, Intel, Cypress would be beneficial