edynamic - Vice President - B2B Marketing

edynamic is a digital marketing technology agency. We are a marketing first company - all our own customer acquisition is driven by marketing. We drink our own champagne - we want to be at the cutting edge of all marketing strategies to drive acquisition.

The Director - Marketing will be responsible for leading the demand generation programs, delivering highly qualified leads to sales and measuring the impact of multi-channel demand generation efforts. You shall create content channel strategy and unified digital and social strategy.

You will manage edynamic's marketing automation platform and marketing database to execute campaigns, including webinars, direct mail, emails, paid search programs, sponsorships, and social media and nurturing.

This position is ideal for a hands-on individual who can take projects from concept to implementation, and has a proven track record of simultaneously managing and delivering multiple successful lead generation campaigns. You are metrics-driven, and enjoy social media.

Responsibilities:

- Develop, coordinate and execute lead generation plans, programs and campaigns for new customer acquisition and to nurture and drive enhanced revenue from existing customer base.

- Mapping out a content marketing strategy that supports and extends marketing initiatives, both short- and long-term. Continuous evolvement of strategy is a must.

- Developing standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies.

- Create and manage a strategic content that support lead generation and conversion goals.

- Leveraging market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioral metrics.

- Integration of content activities within traditional marketing campaigns.

- Manage and execute marketing automation initiatives and workflows.

- Leverage Eloqua & Salesforce to build effective lead nurturing programs to build and accelerate account acquisition.

- Track and manage budgets and spending specific to lead generation programs.

- Analyze campaigns and programs for effectiveness and make valid conclusions; conduct marketing programs reporting and analysis.

- Use a test, measure, learn approach to iterate and optimize campaigns. This includes regular reporting of campaign activities, insights and results and improve marketing return on investment.

- Supervising the maintenance of content inventories and matrices.

Job Requirements

- Innovative thinker capable of operating both in a strategic capacity and a hands-on/execution capacity with an overall industry experience of not less than 10 years.

- 5 years of B2B demand generation experience.

- Very strong content marketing experience

- Experience with email marketing, social media online media, paid search, direct mail, webinars, or other demand generation channel. Should have a strong digital marketing background.

- Experience in new lead generation marketing.

- The ability to think like an educator, intuitively understanding what the audience needs to know and how they want to consume it.

- Excellent communication and writing skills.

- Should be an active contributor on social media channels.

- Skilled at both long-form content creation and real-time (immediate) content creation and distribution strategies and tactics.

- Expert in use of sales automation (SFDC) and marketing automation (Eloqua, Marketo etc.)

- Familiarity with website analytics (Google Analytics, Omniture, Coremetris, other) a plus.

Behavioral

- Should be a Multitasker with an innovative bent of mind.

- Passionate about digital technologies.

- Is a self learner - loves to read, blog, attend webinars/seminars, research work.

- Good social media presence and networking skills.

- Should be analytical with an eye for details.

- Pro-active who doesn- t shy away from testing and failing.

About edynamic

edynamic is an award winning digital marketing and technology agency focused on customer engagement. With our cross channel marketing solutions, we create a single view of the customer, and deliver personalized experiences across channels. Our goal is to build deep expertise across the marketing technology eco-system to improve customer engagement. Our innovative solutions have improved marketing for over 40 of the Fortune 500.

You will work with many Fortune 500 companies and organizations over a billion dollars; including some of the most well-known brands such as American Express, Morgan Lewis, Weil and Gotshal, Denton, and Hexagon.

What makes eDynamic a great place to work for :

- We provide an environment of collaboration and innovation between global teams.

- We are a blend of marketers, strategists, creative individuals and technologists, and we collaborate together to drive truly engaging digital solutions.

- You will get an opportunity to work with some of most well known brands on complex projects

- We are not too big or too small - we focus on results and cut through the red tape present in large agencies and provide performers a path to rise quickly within the firm.

Learn more about us at www.edynamic.net and visit our blog at www.thinkedynamic.com