Edvancer - Manager - Digital Marketing

We are looking for a Digital Marketing Manager in Mumbai. Requirements are as below:

1. Manage complete B2C paid advertising for the company - Google ads, Facebook, LinkedIn, Quora, display etc.

2. Strategise and create a marketing plan. Own the complete end-to-end setup of paid campaigns across platforms

3. Identify and analyse key metrics from Google Analytics & other platforms and be able to run cost effective campaigns with lead quantity and lead quality being key

4. Keep CPL under control & ensure higher conversions

5. Understand A/B testing & conversion rate optimization and be able to implement it

6. Be able to create and manage attractive landing pages and work with graphic designers to get creatives done

7. Good at copy writing

7. Understanding of Wordpress would be a plus

8. SEO capabilities would be a plus

Requirements:

1. 3-6 years experience in digital marketing

2. At least 1 year digital marketing experience in education industry would be preferred

3. Proven track record of running high converting paid campaigns

4. Google/Facebook certifications would be an advantage

5. Excellent communication skills

6. Be diligent, hard-working and be a good learner